New law prohibits influencers from using ‘misleading’ beauty filters
The UK’s Advertising Standards Authority has ruled that social media influencers must now disclose when they use ‘misleading’ beauty filters on sponsored posts. Ever since ‘fake aesthetic’ filters began flooding our Instagram feeds in early 2019 they’ve become common place, so much so that you may not even realise you’re...
Current in Style
Stella McCartney’s latest collection puts people and planet first
The designer's latest sustainable, vegan activewear collection is made from recycled plastic, an ode to the next generation's environmentally and socially conscious youth. ‘I am continuously inspired by the world around us, and the people within it who are taking a stand for their communities and planet,’ says Stella McCartney...
Will fashion begin to recycle clothing the same way it does trends?
2020 was a year of reckoning for the industry, which is now expected to continue making significant shifts towards more sustainable practices and generating less waste. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means of recycling jeans or dresses, of the...
Beauty brands turn to blockchain to boost consumer confidence
With transparency an urgent new focus for the industry, blockchain technology is being used by brands to lift the lid on false claims and ultimately change the way we shop. If you don’t know what blockchain is, it’s an incorruptible system of recording information that makes it near-impossible to change,...
How new app Sojo is creating a circular fashion system for lockdown
Sojo is a brand-new app connecting users with local seamster companies through a pick-up/delivery service, creating a fresh circular fashion system during lockdown. While the pandemic has given the style-obsessed an opportunity to take a look at their existing wardrobes with a fresh pair of eyes, it hasn’t allowed us...
How TikTok became fashion’s social media linchpin
A competitive force to Instagram, which has long been fashion's de facto social media platform, TikTok's users have built a zeitgeist of acceptance as clashing sub-cultures and aesthetics co-exist in an extraordinary mixture of conversation, exchange, and adaptation. Ah, TikTok. The short-form video-sharing platform that’s been absolutely dominating the teen...
Is vegan beauty set to hit the mainstream?
With participation in Veganuary at an all-time high this year, beauty industry giants and small cosmetics businesses alike are foregoing animal products more than ever before. Just two weeks into January, and #Veganuary2021 has already amassed a whopping 53K hits on Instagram, and almost five million views on TikTok. The eco-conscious movement, which sees non-vegans ditch animal products from their diets for the first month of the year, is growing...
Inside Superdry’s ambitious sustainability strategy
Superdry's co-founder, Julian Dunkerton, has high hopes that the clothing company will become 'the most sustainable listed global fashion brand on the planet' by 2030. Despite the unavoidable loss of sales suffered by the majority of fashion retailers amid the Covid-19 crisis, Superdry’s co-founder, Julian Dunkerton, is resolute in his belief that (barring an absolute disaster), the UK-based label’s new strategy will set it up for long-term success. With sustainability credentials...
Bleach London unveils plastic-free hair dye
The already-environmentally conscious brand has just launched the world's first plastic-free hair dye, a monumental step towards the future of a wholly sustainable personal care industry. A favourite among those of us obsessed with changing our hair colour as frequently as the TikTok trends encouraging us to do so seem to come and go, BLEACH is the OG of vibrant dyes. What started as a single salon in East London touted...
Is ‘wearable ketamine’ the future of pain management?
A biomedical start-up is currently developing a wearable Bluetooth device that administers ketamine like an insulin pump to fight opioid addiction and treat chronic pain. In light of new findings that psychedelic drugs could transform mental health, scientists and researchers alike are persisting with their dedication to change our minds about the revolutionary medical potential of these once heavily frowned-upon compounds. Simply put, the benefits of these substances are getting...
