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Brands moving away from ‘free returns’ to curb fast fashion

Brands moving away from ‘free returns’ to curb fast fashion

Boohoo, Zara, and soon-to-be H&M are among the major retailers now charging customers to send back clothes in the post. Though shoppers are divided over the new policy, there’s no denying the environmental benefits of a move that targets throwaway culture. When attending a fancy event we don’t have the cash for, it can be tempting to order a specific outfit and return it straight after for free, allowing us...

By London, UK
Opinion – Kourtney’s collaboration with Boohoo deserves criticism

Opinion – Kourtney’s collaboration with Boohoo deserves criticism

The reality star has been mocked on social media for her new role as fast fashion brand Boohoo’s Sustainability Ambassador. But while it may be hard to believe, Kardashian’s latest collaboration is no laughing matter.  Reality stars and fast fashion are no strangers to one another. Despite strides to unpick this deep-seated relationship, and a growing disdain for fast fashion amongst young consumers, Gen Z are still addicted...

By Brighton, UK
The sustainability potential of Bella Hadid’s Coperni moment

The sustainability potential of Bella Hadid’s Coperni moment

Proving just how far fashion’s relationship with tech has come in recent years, a viral video of Bella Hadid being sprayed into a dress marks the next step in environmentally-friendly fabrics. For the last few weeks, as models have sauntered down runways in the fashion capitals of the world, online commentary about the offerings presented by designers both burgeoning and iconic has been rife. From criticism towards Kanye’s controversial ‘White Lives...

By London, UK
The resale market is fast fashion’s latest greenwashing ploy

The resale market is fast fashion’s latest greenwashing ploy

We’ve a long way to go before the fashion industry can be deemed sustainable. Is the option to resell our fast fashion items back to retailers a step in the right direction or a novel way for business as usual to continue behind the scenes? Buying second-hand clothing has never been easier or more common. Depop, Vinted, and more recently, eBay, have soared in popularity for providing users with a seamless,...

By London, UK