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Opinion – Kourtney’s collaboration with Boohoo deserves criticism

Opinion – Kourtney’s collaboration with Boohoo deserves criticism

The reality star has been mocked on social media for her new role as fast fashion brand Boohoo’s Sustainability Ambassador. But while it may be hard to believe, Kardashian’s latest collaboration is no laughing matter.  Reality stars and fast fashion are no strangers to one another. Despite strides to unpick this deep-seated relationship, and a growing disdain for fast fashion amongst young consumers, Gen Z are still addicted...

By Brighton, UK
The sustainability potential of Bella Hadid’s Coperni moment

The sustainability potential of Bella Hadid’s Coperni moment

Proving just how far fashion’s relationship with tech has come in recent years, a viral video of Bella Hadid being sprayed into a dress marks the next step in environmentally-friendly fabrics. For the last few weeks, as models have sauntered down runways in the fashion capitals of the world, online commentary about the offerings presented by designers both burgeoning and iconic has been rife. From criticism towards Kanye’s controversial ‘White Lives...

By London, UK
The resale market is fast fashion’s latest greenwashing ploy

The resale market is fast fashion’s latest greenwashing ploy

We’ve a long way to go before the fashion industry can be deemed sustainable. Is the option to resell our fast fashion items back to retailers a step in the right direction or a novel way for business as usual to continue behind the scenes? Buying second-hand clothing has never been easier or more common. Depop, Vinted, and more recently, eBay, have soared in popularity for providing users with a seamless,...

By London, UK
Opinion – We need to stop categorising unique traits as mental illness

Opinion – We need to stop categorising unique traits as mental illness

According to popular online content, if you’re easily distracted, chatty, and energetic, you probably have ADHD. If you’re a little socially awkward and bothered by loud noises, perhaps you’re autistic. Why have we started demonising uniqueness to glamourise neurodivergence? And how is this damaging? It seems like every other week there is a new personality disorder trending in online spaces. And if it’s one you’ve heard of before, there’s suddenly...

By London, UK