How the fashion industry will need to change in the coming years
As new policies crack down on unsustainable industry practices, fashion is one sector that will be forced to embrace major change. What kind of improvements should companies strive for and what else can we anticipate? Over the next decade, many business sectors will be forced to undergo considerable changes to...
Current in Style
Fashion’s efforts to go green are being negated by overproduction
WRAP’s 2030 Annual Progress Report says a 12 per cent reduction in the carbon impact of clothing has been cancelled out by a 13 per cent increase in the volume of textiles produced and sold. The planet is, quite literally, drowning in clothes. Through recycling programmes have existed for...
Ulta Beauty launches new project to help silence our inner critic
After hearing that its sales associates felt ‘like therapists’ while working the shop floor, the US beauty supplier has set out on a mission to help its customers embrace their inner joy by eradicating negative self-talk. Upon stepping inside a beauty store, customers are greeted by an array of products...
New report says fast fashion’s value is on a steady decline
According to the latest Brand Finance Apparel 50 report, the value of fast fashion giants such as H&M and Zara is decreasing as sustainability and innovation become the key drivers of consumer choices. Though it may not seem like it if your Instagram is full of influencers flaunting SHEIN hauls,...
Boody launches creative campaign highlighting underwear discomfort
It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no...
How Gen Z has forced the luxury beauty industry to change
The beauty market is growing and transforming thanks to Gen Z’s unique influence and new spending power. This generation is now overtaking its older counterparts as consumers of luxury beauty, skincare, and hair care products. The luxury beauty industry has witnessed an unprecedented surge in value, with iconic brands...
Are celebrities finally being transparent about cosmetic procedures?
Ariana Grande has just joined Kylie Jenner in opening up about the work she’s had done to alter her appearance. This poses the question: are we in a new era of A-lister authenticity? As social media continues to wreak havoc on our self-esteem, it can be immensely frustrating to recognise that we’re being lied to by our favourite celebrities about how they’ve altered their appearances. Take the Kardashians, for example. Despite...
Why Pinterest is booming among Gen Z
The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to enable the discovery of inspiration on the Internet in the form of pinboards – has just seen its best user...
Is fashion’s problem overproduction or overconsumption?
Fashion sustainability guidelines constantly tell consumers to reduce their shopping habits in order to minimise their environmental impact. But should there be a legal limit on how many items fashion companies can produce? Those with an interest in sustainable fashion are probably tired of hearing that they should be reducing their shopping habits even further. Many of us may have started buying less and investing in clothing made from longer-lasting eco-friendly...
Understanding the rise of wellness tourism
Wellness tourism is more than just a trend, embodying a comprehensive approach to well-being that is fuelled by growing science, transforming cultural ideologies, social media content, and higher incomes. In recent times, society has had a notably higher interest in optimizing personal health and well-being. This trend is closely linked to advances in science and the evolution of bio-tracking technology, which have both helped to deepen our understanding of the...
