New report says fast fashion’s value is on a steady decline
According to the latest Brand Finance Apparel 50 report, the value of fast fashion giants such as H&M and Zara is decreasing as sustainability and innovation become the key drivers of consumer choices. Though it may not seem like it if your Instagram is full of influencers flaunting SHEIN hauls,...
Current in Style
Boody launches creative campaign highlighting underwear discomfort
It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no...
How Gen Z has forced the luxury beauty industry to change
The beauty market is growing and transforming thanks to Gen Z’s unique influence and new spending power. This generation is now overtaking its older counterparts as consumers of luxury beauty, skincare, and hair care products. The luxury beauty industry has witnessed an unprecedented surge in value, with iconic brands...
Are celebrities finally being transparent about cosmetic procedures?
Ariana Grande has just joined Kylie Jenner in opening up about the work she’s had done to alter her appearance. This poses the question: are we in a new era of A-lister authenticity? As social media continues to wreak havoc on our self-esteem, it can be immensely frustrating to recognise...
Why Pinterest is booming among Gen Z
The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to...
Is fashion’s problem overproduction or overconsumption?
Fashion sustainability guidelines constantly tell consumers to reduce their shopping habits in order to minimise their environmental impact. But should there be a legal limit on how many items fashion companies can produce? Those with an interest in sustainable fashion are probably tired of hearing that they should be reducing...
Understanding the rise of wellness tourism
Wellness tourism is more than just a trend, embodying a comprehensive approach to well-being that is fuelled by growing science, transforming cultural ideologies, social media content, and higher incomes. In recent times, society has had a notably higher interest in optimizing personal health and well-being. This trend is closely linked to advances in science and the evolution of bio-tracking technology, which have both helped to deepen our understanding of the...
Why celebrity stylists are unionising
For decades, strict labour laws in the US have hindered unionising efforts in creative industries like fashion. Thanks to the knock-on effects of the Hollywood strikes, however, – where workers are standing up against low wages and poor working conditions – the tide appears to be turning. In July, hundreds of thousands of Hollywood actors swapped the red carpet for the picket lines and went on...
How the Global South is confronting the textile waste crisis
Every year, millions of tons of unwanted garments are shipped around the world as part of the second hand clothing trade, ending up on landfill sites in Ghana, Pakistan, and Chile. In an effort to mitigate this pollution problem, entrepreneurs from these countries are getting creative. The planet is, quite literally, drowning in clothes. Though recycling programmes have existed for decades now, of the 100 billion garments bought annually, 92...
Study reveals period products aren’t as absorbent as advertised
For the first time ever, researchers have tested the absorption of pads and tampons using actual human blood instead of water or saline solution. As it turns out, many of them are mislabelled according to their capacity for preventing leaks. It’s inherently clear that women find it much harder than men to have their bodies understood within the medical sphere. Continually dismissed by male and female physicians (I...
