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Opinion – Consumers are becoming savvy to performative inclusivity

Opinion – Consumers are becoming savvy to performative inclusivity

UK beauty brand Pink Honey has come under fire for a recent influencer trip. The backlash proves consumers won’t stand for vapid marketing.  Brand controversies seem to be on the rise. Everywhere you look – particularly on social media – a company is facing ridicule for short-sighted campaigns or shallow marketing tactics. But the increase in backlash isn’t necessarily a sign that brands are growing lazier, rather that consumers are demanding more from...

By Brighton, UK
New York’s cosmetology law is breaking beauty barriers

New York’s cosmetology law is breaking beauty barriers

A new requirement – that students learn to style textured hair as part of their training – is signalling change for the global beauty industry.  The beauty industry has always been somewhat of a minefield for the Black community, who often find themselves on the fringes of an ostensibly inclusive business. Despite positive changes in the beauty space, including the rise of Black-owned businesses and the proliferation of products designed with Black...

By Brighton, UK
Fashion giant Zara hit with boycott after poorly timed ad campaign

Fashion giant Zara hit with boycott after poorly timed ad campaign

Millions of people have been boycotting brands that support the Israeli occupation of Gaza since the start of the bombardment more than two months ago. After posting a questionable ad campaign on its website, the latest brand to be hit with pushback is the fast fashion brand Zara. The Israeli bombardment of the Gaza Strip has now been going on for two months. During the last nine weeks, the horrific images...

By London, UK
Startup Sulapac develops microplastic-free packaging materials

Startup Sulapac develops microplastic-free packaging materials

Seeking to reduce our dependence on oil-based plastics, Sulapac is making bio-based packaging components using recycled and ‘side-streamed’ materials. It’s hoped to boost fashion’s circular economy. Anyone who is even slightly into skincare will be well aware that the environmental cost of beauty cosmetics is huge. Our buy, use, and bin approach to fad products and fleeting trends is a significant sustainability issue. Pumps, sprays, tamper seals, and everything else in...

By London, UK