Fast fashion brand SHEIN appears to be greenwashing
Fast fashion giant ‘SHEIN’ creates cheap clothes in thousands of new styles - daily. Pressure from consumers has encouraged the brand to hire a head of sustainability this week. But for these kinds of unethical and profoundly exploitative business models, appealing to the ‘green’ market means little for its...
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Major shoe brands finally address size and gender inclusivity
Heels, pumps, and other ‘feminine’ footwear are often restricted to smaller sizing. But with increased pressure from consumers, the biggest brands on the market are working to include shoe lovers from all walks of life. Feet are funny things. Some love them, some really hate them. They’re big and small; wide...
Zara makes party dresses from pollution
The fast fashion giant has partnered with LanzaTech on a capsule collection featuring fabric made from recycled steel plant carbon emissions. If you read about H&M’s shift to sustainability last month, like me, you may be feeling somewhat relieved that fast fashion appears to have heard our unceasing cries...
Political community ‘Coup de Cake’ returns to promote mental wellness
Coup de Cake are returning with ‘Cake Confessionals’ to spread awareness on understanding peace of mind - one iced bake at a time. Coup de Cake - a political community forged in icing - are teaming up with artist agency hen house to bring their ‘Cake Confessionals’ icing workshop to...
Italy approves ban on fur production
Amid a growing movement by Italian fashion houses to ditch the material, senators have voted to close down the country’s ten remaining mink farms within six months. The time has finally come. Over the past few years, almost every top designer from Chanel to Prada has shed animal fur...
Marcus Rashford links with Burberry for his next youth-focused project
The National Literacy Trust has reported that over 400,000 children in the UK do not have access to books. Marcus Rashford, a 23-year-old footballer for Manchester United, has teamed up with the nation’s most iconic fashion brand to change that. Giving back to the community is part of Marcus Rashford’s...
Harry Styles’ beauty brand reignites discussion of modern masculinity
Not one to turn down a purple feather boa or a pearl drop earring, Harry Styles’ new beauty line, ‘Pleasing’, has reignited questions of sexuality and gender that constantly swirl around him. But must a man’s foray into makeup and skirts always be the subject of such social debate? On Monday night, ‘Dazed’ magazine uploaded a photo of Harry Styles to its Instagram, hands on hips and straddling a...
How colourful post lockdown fashion is helping to boost our moods
It’s the question on the mind of fashion lovers around the world - can orange really be the new black? According to fashion psychologists, it already is. After spending the majority of the last year moping around in loungewear and PJs, many have emerged ready to experiment with their fashion this winter, and as it turns out, brands are here to support it. Bold colours made a healthy appearance on catwalks...
Are major fashion brands contributing to deforestation in the Amazon?
New research into the industry’s complex global supply chains has revealed that a number of well-known companies could be indirectly spurring the rainforest’s destruction. Post-Cop26, it’s no surprise that fashion – notorious for its substantial environmental impact – has been in the limelight. Yet while it’s undoubtedly progressive that the industry is no longer able to conceal the level at which it’s contributing to the climate crisis, news of its...
This desert is a dumping ground for fast fashion’s leftovers
Deep within Chile’s arid Atacama, new dunes are forming – not of sand, but of thousands of tonnes of unsold clothing from across the globe. By now, I’m sure you’re already well-aware that the world is literally drowning in clothes. Though recycling programmes have existed for decades now, with little means of recycling jeans or dresses, of the 100 billion garments bought annually, 92 million tonnes of them get thrown...
