New report says fast fashion’s value is on a steady decline
According to the latest Brand Finance Apparel 50 report, the value of fast fashion giants such as H&M and Zara is decreasing as sustainability and innovation become the key drivers of consumer choices. Though it may not seem like it if your Instagram is full of influencers flaunting SHEIN hauls,...
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How Gen Z has forced the luxury beauty industry to change
The beauty market is growing and transforming thanks to Gen Z’s unique influence and new spending power. This generation is now overtaking its older counterparts as consumers of luxury beauty, skincare, and hair care products. The luxury beauty industry has witnessed an unprecedented surge in value, with iconic brands...
Is fashion’s problem overproduction or overconsumption?
Fashion sustainability guidelines constantly tell consumers to reduce their shopping habits in order to minimise their environmental impact. But should there be a legal limit on how many items fashion companies can produce? Those with an interest in sustainable fashion are probably tired of hearing that they should be reducing...
Why celebrity stylists are unionising
For decades, strict labour laws in the US have hindered unionising efforts in creative industries like fashion. Thanks to the knock-on effects of the Hollywood strikes, however, – where workers are standing up against low wages and poor working conditions – the tide appears to be turning. In July,...
How the Global South is confronting the textile waste crisis
Every year, millions of tons of unwanted garments are shipped around the world as part of the second hand clothing trade, ending up on landfill sites in Ghana, Pakistan, and Chile. In an effort to mitigate this pollution problem, entrepreneurs from these countries are getting creative. The planet is, quite...
What you need to know about the SHEIN lawsuits
The ultra fast fashion retailer’s copyright usage, labour practices, and competitive behaviour have come under fire in recent months, threatening to hinder its plans for a takeover of the US market. The linchpin of inexpensive, mass-produced goods with prices even eye-wateringly lower than PrettyLittleThing on Black Friday, SHEIN’s ubiquity – most...
Why lab-grown diamonds are booming in popularity
The world has woken up to the socially and environmentally destructive practices of the natural diamond industry. Thanks to science, many customers are opting for lab-grown diamonds which offer the same product, minus the eco and ethical price tag. Diamonds are forever, so they say. But so are the scars left behind on the planet and people involved in the very process of unearthing them. The diamond industry has long...
LVMH sets ambitious water reduction targets for 2030
As part of its Life 360 program, the French multinational holding company LVMH has set new and ambitious targets to reduce its global water usage by 30 percent before the end of the decade. Despite the fact that over 70 percent of our planet is covered in water, only three percent of it is fresh water. The situation seems disastrous enough from the start, but in a world experiencing rapid climate...
Could future fashion be grown in a lab?
To eliminate supply chain risks related to human rights, animal welfare, and biodiversity loss, companies around the world have been developing cleaner sources for raw materials. In recent years, most attempts to make the fashion production process more environmentally friendly have fallen short. One that hasn’t, however, is the development of lab-grown biomaterials as an alternative to woven textiles, which poses a viable solution to correcting the industry’s shameful track...
This is the ‘world’s first net-zero carbon shoe’ says Allbirds
Allbirds has shown off a new trainer that boasts a bioplastic sole at the Global Fashion Summit in Copenhagen. It claims the product will be entirely net-zero across its lifetime. Looking for eco-conscious footwear to splash your cash on? Allbirds claims to have developed the first ever ‘net-zero carbon shoe’ that will be available commercially early next year. Called Moonshot, the shoe was revealed at the Global Fashion Summit in Copenhagen...
