How is the fashion industry responding to war in Ukraine?
Responses from big fashion labels like Nike and YNAP highlight the strange co-existence of fashion and war in the modern age of digital media.Β Many would say the contents of our social media timelines has become the reflection par excellence of the global situation. If this is true, then the past...
Current in Industry
Beauty brands are turning air into perfume
Prompted by an industry-wide pivot to more sustainable production practices, several companies have started trialling fragrances made from carbon dioxide pollution. Though Iβm sure youβd rather not be reminded, the world, as we know, is well and truly running out of time to offer up solutions thatβll prevent climate change...
What really happens when we throw our clothes away?
Chileβs Atacama Desert, one of the worldβs largest βfashion graveyardsβ, is a stark reminder of where our clothing really ends up.Β Weβre often told that our rubbish doesnβt just βdisappearβ. From an early age, I remember my mum scolding me for throwing litter on the floor, or wasting my food; βThe...
Chic meets sustainable with SONNET155βs handbags
Made from post-industrial waste, these handbags offer a sophisticated and sustainable approach to traditional paper shopping bags. Move over, cloth tote bags. Fruit leather is in. Though cloth totes have taken the world by storm β theyβre considered a staple for Gen-Z who has grown up abolishing single use plastic β...
People on Twitter are freaking out about adidasβ new bra campaign
When does marketing take things too far? According to many people online, showing uncensored, unfiltered pictures of real womenβs bodies on Twitter is the answer. adidas has just announced its latest range of sports bras with a powerful, yet controversial campaign. The ad is for the brandβs line of 43 new...
What we learned about fashionβs future at the Superverse summit in Dubai
Blaise Lanphere travelled to the largest-ever collaborative event connecting creators, entrepreneurs, and artists that are disrupting their industries. She returned with a rundown for Thred on how Web3 β the next phase of the internet β is disrupting the style sector. As in all sectors, technology is revolutionising how businesses...
Nasal tanning sprays are TikTokβs latest questionable trend
Experts are worried that unregulated substances found in tan-enhancing nasal spray could have serious health consequences. While self-applied tanning lotions have gained popularity over the last two decades for being kinder to skin, many people may still be making a trip to the sunbed, especially as we enter peak winter paleness. Deeper-tan creams containing low levels of SPF typically facilitate the darkening of sunbed lovers as they sprawl out under UV...
6 sustainable fashion accounts to follow in 2022
Between Covid variants, a disquietingly sharp rise in the cost of living, and a carousel of Downing Street parties, 2022 may seem like the year of unwanted change. But itβs also an opportunity to implement positive new habits. Perhaps you intend to read more, learn a new language, or strive for a professional goal this year. But besides personal growth, there are also new practices that can change our world...
We need to talk about fashionβs current obsession with balaclavas
The face-obscuring wintertime fashion accessory is having a moment, but many argue that jumping on the trend requires having a specific level of privilege. Itβs the end of January, and guess what? Itβs still freezing outside. Enter, the balaclava ΒΒβ a sock for your head. Designed to slide over your skull and neck to keep out cold air, while also covering part (if not all) of your face aside from the...
Opinion – Fashionβs relationship with βdifferenceβ is still a toxic one
A video of French brand SΓ©zane exploiting an elderly Indigenous woman for their summer campaign has emerged as the fashion community fervidly mourn the late AndrΓ© Leon Talley. These distinct responses to Otherness prove that the industryβs approach to difference is still a strenuous affair. A video of an elderly Mexican woman dancing to music on an impromptu set for French fashion brand SΓ©zane sparked widespread outrage on...
