New fast fashion brand aims to rival SHEIN
Chinese e-commerce brand Alibaba is looking to cash in on our insatiable desire for low-priced clothing by opening its business to the world of fashion. You know what the world really needs? Another fast fashion company, said no one ever. Yet here we are. In recent months, Alibaba – the Chinese e-commerce...
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The EU finally plans to crack down on fast fashion
Acknowledging a link between fossil fuels and the inherently unsustainable industry, it’s proposing a range of new rules that’ll ensure products being made in and imported to the region are more environmentally friendly. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means...
UK watchdog to expose fashion brands guilty of greenwashing
The Competition and Markets Authority is preparing to name and shame high street clothing companies selling ‘sustainable’ clothing at a premium price. We might think we’re doing the right thing by heading straight for the ‘eco-friendly’ or ‘sustainable’ section of popular clothing shops when looking to buy a new outfit. But...
Parisian brand Chloé channels climate consciousness at fashion week
Gabriela Hearst, the Creative Director of Chloé, took an optimistic stance at Paris Fashion Week by encapsulating how the fashion industry can exist in harmony with the planet. As humanity looks for ways to become less wasteful, the fashion industry has been placed directly under the microscope due to its...
How is the fashion industry responding to war in Ukraine?
Responses from big fashion labels like Nike and YNAP highlight the strange co-existence of fashion and war in the modern age of digital media. Many would say the contents of our social media timelines has become the reflection par excellence of the global situation. If this is true, then the past...
Beauty brands are turning air into perfume
Prompted by an industry-wide pivot to more sustainable production practices, several companies have started trialling fragrances made from carbon dioxide pollution. Though I’m sure you’d rather not be reminded, the world, as we know, is well and truly running out of time to offer up solutions that’ll prevent climate change...
What really happens when we throw our clothes away?
Chile’s Atacama Desert, one of the world’s largest ‘fashion graveyards’, is a stark reminder of where our clothing really ends up. We’re often told that our rubbish doesn’t just ‘disappear’. From an early age, I remember my mum scolding me for throwing litter on the floor, or wasting my food; ‘The rubbish fairy doesn’t just magic everything away!’. As the climate crisis becomes more global concern than radical political theory, this narrative...
Chic meets sustainable with SONNET155’s handbags
Made from post-industrial waste, these handbags offer a sophisticated and sustainable approach to traditional paper shopping bags. Move over, cloth tote bags. Fruit leather is in. Though cloth totes have taken the world by storm – they’re considered a staple for Gen-Z who has grown up abolishing single use plastic – textile bags have been criticised for their overproduction and poor environmental impact. Cloth bags are typically made from cotton fibres, which...
People on Twitter are freaking out about adidas’ new bra campaign
When does marketing take things too far? According to many people online, showing uncensored, unfiltered pictures of real women’s bodies on Twitter is the answer. adidas has just announced its latest range of sports bras with a powerful, yet controversial campaign. The ad is for the brand’s line of 43 new bras, designed to offer support for all body types, and was launched by sharing a photo grid of 25 pairs...
What we learned about fashion’s future at the Superverse summit in Dubai
Blaise Lanphere travelled to the largest-ever collaborative event connecting creators, entrepreneurs, and artists that are disrupting their industries. She returned with a rundown for Thred on how Web3 – the next phase of the internet – is disrupting the style sector. As in all sectors, technology is revolutionising how businesses operate. Embracing artificial intelligence, data analytics, digital manufacturing, and so on, fashion is drastically evolving to adapt to the new landscape. Its...
