Beauty brands are turning air into perfume
Prompted by an industry-wide pivot to more sustainable production practices, several companies have started trialling fragrances made from carbon dioxide pollution. Though I’m sure you’d rather not be reminded, the world, as we know, is well and truly running out of time to offer up solutions that’ll prevent climate change...
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What really happens when we throw our clothes away?
Chile’s Atacama Desert, one of the world’s largest ‘fashion graveyards’, is a stark reminder of where our clothing really ends up. We’re often told that our rubbish doesn’t just ‘disappear’. From an early age, I remember my mum scolding me for throwing litter on the floor, or wasting my food; ‘The...
Chic meets sustainable with SONNET155’s handbags
Made from post-industrial waste, these handbags offer a sophisticated and sustainable approach to traditional paper shopping bags. Move over, cloth tote bags. Fruit leather is in. Though cloth totes have taken the world by storm – they’re considered a staple for Gen-Z who has grown up abolishing single use plastic –...
People on Twitter are freaking out about adidas’ new bra campaign
When does marketing take things too far? According to many people online, showing uncensored, unfiltered pictures of real women’s bodies on Twitter is the answer. adidas has just announced its latest range of sports bras with a powerful, yet controversial campaign. The ad is for the brand’s line of 43 new...
What we learned about fashion’s future at the Superverse summit in Dubai
Blaise Lanphere travelled to the largest-ever collaborative event connecting creators, entrepreneurs, and artists that are disrupting their industries. She returned with a rundown for Thred on how Web3 – the next phase of the internet – is disrupting the style sector. As in all sectors, technology is revolutionising how businesses...
Nasal tanning sprays are TikTok’s latest questionable trend
Experts are worried that unregulated substances found in tan-enhancing nasal spray could have serious health consequences. While self-applied tanning lotions have gained popularity over the last two decades for being kinder to skin, many people may still be making a trip to the sunbed, especially as we enter peak winter...
6 sustainable fashion accounts to follow in 2022
Between Covid variants, a disquietingly sharp rise in the cost of living, and a carousel of Downing Street parties, 2022 may seem like the year of unwanted change. But it’s also an opportunity to implement positive new habits. Perhaps you intend to read more, learn a new language, or strive for a professional goal this year. But besides personal growth, there are also new practices that can change our world...
We need to talk about fashion’s current obsession with balaclavas
The face-obscuring wintertime fashion accessory is having a moment, but many argue that jumping on the trend requires having a specific level of privilege. It’s the end of January, and guess what? It’s still freezing outside. Enter, the balaclava – a sock for your head. Designed to slide over your skull and neck to keep out cold air, while also covering part (if not all) of your face aside from the...
Opinion – Fashion’s relationship with ‘difference’ is still a toxic one
A video of French brand Sézane exploiting an elderly Indigenous woman for their summer campaign has emerged as the fashion community fervidly mourn the late André Leon Talley. These distinct responses to Otherness prove that the industry’s approach to difference is still a strenuous affair. A video of an elderly Mexican woman dancing to music on an impromptu set for French fashion brand Sézane sparked widespread outrage on...
Plant-based fashion is finally having its moment
A major shift in clothing manufacture is underway, fronted by a surge in the number of brands experimenting with next-generation ‘livestock-free’ replacements for conventional animal-based materials. It’s common knowledge that fast fashion has long-dominated the style landscape, for the affordable and straightforward way in which it enables consumers to keep up with continually fluctuating trends. However, unlike the rapid nature of these fads – which come and go as quickly as...
