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The latest TikTok trend points to Gen Z’s obsession with anti-ageing

The latest TikTok trend points to Gen Z’s obsession with anti-ageing

With more social media users buying into the idea that perceived flaws must be dealt with before they’ve even begun, young people have turned their attention to a new product which promises to offset any future lip creases: a straw designed to prevent wrinkles. It’s no secret that Gen Z is obsessed with anti-ageing. Earlier this year, a 14-year-old went viral on TikTok for sharing a multi-step skincare routine with the...

By London, UK
London-based agency launches sustainably made edge styler

London-based agency launches sustainably made edge styler

The beauty industry has become notorious for its single-use plastic problem, but one UK design agency is looking to change that with its reusable edge styling brush designed specifically for Black hair textures. A renowned London-based design agency, Blond, has just launched the Edge Slick – an innovative hair styling tool that marries form and function with sustainability. The beauty industry has become notorious for its contributions to single-use plastic waste....

By London, UK
Are modern-day concepts of ‘natural’ beauty a lie?

Are modern-day concepts of ‘natural’ beauty a lie?

The rise of makeup-free and fresh-faced looks online and on the red carpet aren’t always the ‘natural’ vibe we believe they are. Ask the girlies anywhere and you’ll hear that many of us are no longer rocking the full-face makeup that had us in a chokehold during the mid-2010s. We’ve traded HD brows, dark lipstick, heavy matte foundation, and contour for softer and more natural makeup looks that incorporate skincare-based products. The...

By London, UK
Boody launches creative campaign highlighting underwear discomfort

Boody launches creative campaign highlighting underwear discomfort

It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no impression at all,’ reads the slogan of a creative new campaign currently running across outdoor billboards, buses, and social media...

By London, UK