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Boody launches creative campaign highlighting underwear discomfort

Boody launches creative campaign highlighting underwear discomfort

It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no impression at all,’ reads the slogan of a creative new campaign currently running across outdoor billboards, buses, and social media...

By London, UK
Are celebrities finally being transparent about cosmetic procedures?

Are celebrities finally being transparent about cosmetic procedures?

Ariana Grande has just joined Kylie Jenner in opening up about the work she’s had done to alter her appearance. This poses the question: are we in a new era of A-lister authenticity? As social media continues to wreak havoc on our self-esteem, it can be immensely frustrating to recognise that we’re being lied to by our favourite celebrities about how they’ve altered their appearances. Take the Kardashians, for example. Despite...

By London, UK
Why Pinterest is booming among Gen Z

Why Pinterest is booming among Gen Z

The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to enable the discovery of inspiration on the Internet in the form of pinboards – has just seen its best user...

By London, UK
How TikTok is fuelling young people’s obsession with anti-ageing

How TikTok is fuelling young people’s obsession with anti-ageing

With more social media users buying into the idea that perceived flaws must be dealt with before they’ve even begun, Gen Z now spends more on skincare than any other generation. At 26-years-old, my skincare routine consists of splashing my face with cold water, aggressively rubbing my makeup off with a towel, and lathering on some moisturiser if I can be bothered. My minimalist approach is worlds away from some Gen...

By London, UK