The latest TikTok trend points to Gen Z’s obsession with anti-ageing
With more social media users buying into the idea that perceived flaws must be dealt with before they’ve even begun, young people have turned their attention to a new product which promises to offset any future lip creases: a straw designed to prevent wrinkles. It’s no secret that Gen Z...
Current in Fashion + Beauty
London-based agency launches sustainably made edge styler
The beauty industry has become notorious for its single-use plastic problem, but one UK design agency is looking to change that with its reusable edge styling brush designed specifically for Black hair textures. A renowned London-based design agency, Blond, has just launched the Edge Slick – an innovative hair styling...
Are modern-day concepts of ‘natural’ beauty a lie?
The rise of makeup-free and fresh-faced looks online and on the red carpet aren’t always the ‘natural’ vibe we believe they are. Ask the girlies anywhere and you’ll hear that many of us are no longer rocking the full-face makeup that had us in a chokehold during the mid-2010s. We’ve traded...
Boody launches creative campaign highlighting underwear discomfort
It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no...
Are celebrities finally being transparent about cosmetic procedures?
Ariana Grande has just joined Kylie Jenner in opening up about the work she’s had done to alter her appearance. This poses the question: are we in a new era of A-lister authenticity? As social media continues to wreak havoc on our self-esteem, it can be immensely frustrating to recognise...
Why Pinterest is booming among Gen Z
The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to...
How TikTok is fuelling young people’s obsession with anti-ageing
With more social media users buying into the idea that perceived flaws must be dealt with before they’ve even begun, Gen Z now spends more on skincare than any other generation. At 26-years-old, my skincare routine consists of splashing my face with cold water, aggressively rubbing my makeup off with a towel, and lathering on some moisturiser if I can be bothered. My minimalist approach is worlds away from some Gen...
Weight-loss jab investigated for suicide risk
Despite being a diabetes medication, people without the health condition have been buying Ozempic due to its appetite curbing side-effects, which led to global shortages earlier this year. Now, it’s being reviewed by European regulators over a possible connection to thoughts of self-harm among users. Earlier this year, discourse about weight-loss drugs spread like wildfire online, thought to be influenced by suspected reports...
The rise of the ‘no-wash’ revolution
A growing cohort of people have joined the ‘no-wash’ movement, opting to cut back on doing laundry to reduce their environmental impact and help their clothes last longer.
Resale, rental, regeneration – you name it. In 2023, there’s no shortage of ways for the style-obsessed to ensure we’re being as conscious with our consumerism as possible.
However, as planet positive as these options are, the world is still
What are the positive effects of technology on beauty?
Contrary to popular belief, social media has the potential to transform our attitudes towards body image, industry sustainability, and representation for the better. If I were to ask for your opinion about the integration of beauty and technology, your response would most likely be negative. For starters, having witnessed the damaging impacts of social media on our self-esteem, it’s become increasingly difficult not to associate platforms like...
