The beauty brands supporting LGBTQ+ consumers without pinkwashing
Aiming to be more diverse and less 'pinkwashed,' the cosmetics industry is taking a more subdued approach to its product campaigns during this year's Pride month. Celebrating LGBTQ+ life and campaigning for equality, every year Pride organisations come together to shine a light on the community and the challenges...
Current in Fashion + Beauty
Adidas makes 3D-printed footwear a reality
The sneaker giant has introduced AI technology and 3D printing to its manufacturing process in order to cope with plunging sales during the Coronavirus pandemic. In all industries, technology is revolutionising how businesses operate. Drastically evolving to adapt to the new landscape, footwear giants have begun introducing tech to their...
Gender-neutral and digital: the new London Fashion Week
Due to COVID-19, the British Fashion Council has announced that LFW 2020 will merge menswear and womenswear showcases on a virtual platform. It goes without saying that lockdown has not been kind to the fashion industry. In fact, with major annual events cancelled and supply chains around the world grinding...
Central Saint Martins moves annual fashion show online
Graduates of the Arts University debuted a collection of self-made films and expressed their views on London Fashion Week's new digital platform. Today, three months after the Government initially imposed a nationwide lockdown to stop the spread of Coronavirus, restrictions have begun to lift and a semblance of normalcy has...
Nike tech is transforming footwear design
The sports brand has launched a pair of Air Max 2090s, specifically created to explore what the future of footwear design might look like and how it has evolved in the last few decades. One of the most futuristic sneakers currently on the market, the Nike Air Max 2090 has...
Dressing up to take out the bins is the latest lockdown craze
Originating in Australia, 'bin isolation outings,' is the new trend quickly spreading across the globe and raising people's spirits during the pandemic. Ah, boredom. We fear it, but we also secretly love it. A breeding ground for innovation and creativity, there are simply no limits to what one can do...
Artist-designed face masks are raising money for MedShare
The e-commerce apparel company has released a collection of custom designed face masks, the profits of which will be going directly to MedShare, an NGO providing communities in need with medical supplies. Even after curves are flattened and people begin to emerge from government-imposed lockdowns around the world, it would appear that face masks are here to stay (at least in situations where physical distancing may be hard to maintain)....
Palace drops capsule collection to support the NHS
The British skatewear label is dropping a collection of hoodies, tees, and crewnecks to raise money for charities supporting NHS staff and volunteers caring for coronavirus patients around the UK. If there’s one thing to be learned from all of this, it should be how precious and essential the National Health Service is. Alongside the nationwide round of applause that takes place every Thursday at 8pm, a large number...
#HomeCouture is the fabulously extra DIY trend making waves on the web right now
Turning bed sheets into Balenciaga is the new trend taking over Instagram at the moment, providing some much-needed comic relief amidst the global pandemic. As the world comes to terms with the fact that staying indoors has become our reality for the foreseeable future, more and more people are taking to social media to share their ideas and start new trends. Well, if you’re bored and looking for something to do, fear not because avantgarde-fashion or ‘#HomeCouture’ as Instagram...
When worlds collide: Style and Beauty, meet TikTok
Acknowledging that Gen Z remains stuck indoors with nothing to do besides attend Zoom classes at the moment, fashion influencers, makeup artists, and style and beauty brands have begun to up their content investments on the hugely popular video-sharing platform. Ah, TikTok. The video-sharing platform that’s been absolutely dominating the teen market over the last year, it’s social media’s answer to shortened attention spans and the technology industry’s rapid growth....
