Vertical brain rot
Still just cannot get on-board with vertical video Vertical video trumped traditional video ages ago in terms of engagement. In 2025, stats suggest it’s 2.5 times as popular as its predecessor. I remember the transition about half-a-decade back. Snapchat randomly had a big resurgence and ByteDance was absorbed into the monster...
Current in Wildcard
Are dads more emotional?
Is there some ad hoc science to explain why I’ve become such a melt? I loathe my sudden inability to not become a snivelling mess. I’ve never been an outwardly emotional person, but I’m no tinman either. The best policy for me has always been to deal with stuff internally. Don’t make...
decision-making, à la Libra
overwhelmed by choice, we're all libras now If you’re the kind of person who thinks star signs are nonsense, I bet you’d change your mind after seeing what happens when you tell a Libra to make a decision. Libras, as you may or may not know, are notorious for their...
what I wanna see trending next year
if it’s not mindful, it’s sooo 2024 In case you aren’t aware (I really bloody that hope you are), our world’s in a pretty bad way at the moment. Without fail, every single day of news coverage now brings with it a slew of gut-wrenching headlines, the kind that make you...
your 2025 reading list
best reads from this year (and some from last year, too) I’ve heard a million times that becoming a great writer requires writing as much and as often as you can. While this is true, I believe reading as much and as often as you can – exposing yourself to new themes,...
our attention spans are doomed
why does no one seem that bothered… Two things I’ve noticed recently – both while commuting to work. For one, that all I ever seem to see these days is people looking down, staring blankly at the screen in their hands. I’m by no means exempt from this, I regularly catch myself...
exposing myself
hear me out When deciding what to write for this week’s wildcard, I struggled to come up with just a single subject. Typically I’d be writing from London, a place that offers up endless inspiration thanks to the myriad of people and things one encounters on a daily basis. Despite its chaos, the city also provides ample time alone to deep dive, which is good when you can channel it into...
I (still) care too much
Time to finally disengage, but how? Get your tiny violins out for the glory hunting Man Utd fan. If you’re into football, you’ll know that ‘my’ club – like I have any involvement at all – has been diabolically shit for ages. I arbitrarily pledged my allegiance to United at around the age of 5. Despite the fact Old Trafford is situated 250 miles away from my southern dwelling, I liked David...
i’m grateful for my people
it’s always a good idea to talk things through. When you’re struggling with your mental health, the first piece of advice you’re usually given is to ask for help – to be honest about it with someone you trust. Anyone who’s experienced the feeling of being at war with themselves, however, will know that it’s never that simple. In this headspace, the mind can be unnecessarily cruel, coercing us into believing...
a love letter
to bristol There’s a funny kind of feeling that comes with returning to a place you once lived. I experienced it when walking along the streets of Bristol this weekend, hit by a wave of sentimentality for the city where I spent my university years. It felt like coming home. Strolling through the city centre, I noticed how much – and how little – has changed. I climbed Park Street’s steep...
