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Do Gen Zers care about the truth online?

Do Gen Zers care about the truth online?

On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen Zers spend most of their time online unconcerned with the truth, because they are simply looking to pass the time. The...

By London, UK
here goes something…

here goes something…

the brains behind thred. are now publishing exclusive content on substack! Welcome to The Common Thred, a newsletter and blog written by the brains behind Thred Media. We’re a London-based, Gen Z media company that offers insights into everything from pop culture to the latest tech, fashion and wellness trends, and developments in social change. While we’ve been publishing to our website for a little over four...

By London, UK
why is it so goddamn hard to be present?

why is it so goddamn hard to be present?

try as I might to give the here and now my undivided attention, living in the moment is no easy feat when you’re navigating the chaos that’s your late twenties. In April last year, my reality was flipped on its head. The stability, security, and comfort that I was in retrospect a little too accustomed to vanished in a matter of seconds, leaving me with a ton of uncertainty. The thing is, despite the...

By London, UK
is being ‘busy’ even desirable?

is being ‘busy’ even desirable?

why does it feel like i never have enough time? This weekend, I’m lucky enough to be flying overseas for a holiday in Portugal. I know I’ll be spending some much-needed quality time with my mother, eating delicious food, drinking copious amounts of vinho verde, chatting about the big and little things in life, and soaking up some much-needed sun. I should be excited – of course I am – but...

By London, UK