live the uncurated life + try not to cringe
am i being too earnest? Good day! The last few weeks have been an absolute whirlwind, but we’re happy to announce that we are back serving up our weekly newsletter! If you’ve been missing us… I promise you that this edition is about to be juicy enough to make up for...
Current in Newsletters
How fluid marketing is changing Gen Z music habits
If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed...
get me to a pub please
with all the buzz around Gen Z fitness and gym routines, it’s easy to forget the huge positives that come from spending time socialising and taking a break I moved to Bristol early last year, eager to be around more of my friends and to make a new start of...
Are Gen Z really that badly behaved at live concerts?
From throwing phones to simply not paying attention, Gen Z are seemingly the worst behaved concert goers compared to any other age group. What gives? Summer is just around the corner, which means festival season is soon to kick off. Expect pricey concert tickets, camping in a soggy field somewhere,...
detaching from my internet self
It turns out that decades of unmoderated access to the internet might not actually be the best thing for my wellbeing? Last week, long-time YouTuber iDubbbzTV posted an hour-long takedown video of his former internet friend Ethan Klein, who runs a similarly popular channel called h3h3. Both were top creators on...
Gen Z is hitting the gym to regain some semblance of control
Whether it’s running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do...
How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter who you ask, everyone has an opinion on AI. When automated, prompt-based content generators initially launched, they were mostly gimmicky and...
vanity space flights + minecraft theatre mayhem
do you ever feel like a plastic bag? Happy hump day everyone! If you’re bored of the relentless hamster wheel that is modern life, don’t get in your feels too much. Easter weekend is rapidly approaching, which means we have another 48 hours to sit on our arses watching football, gorging on e numbers, and palming our children off on our other halves… oh, just me then. Before you can indulge in...
I just started running, for some reason
5k a day keeps the bad thoughts away…maybe? I’ve been training for a half marathon for just over seven months. Before last September I hadn’t undertaken any lengthy running since I was in school, an entire decade prior. In fact, since leaving education I’ve had a turbulent relationship with health and exercise, fluctuating between being a gluttonous sloth and an obsessive gym rat every year or so since about 2019. My problem...
Gen Z is done with legacy media
Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or doomscroll-induced anxiety? Pick your poison. Given how bleak a daily peruse through mainstream news has become, it genuinely feels like these...
