Explaining the great Gen Z booze renaissance
The latest surveys and economic reports suggest that Gen Z are returning to booze and buying drinks. What’s causing young people to increase their alcohol intake amidst all their health-conscious habits? New studies this week seem to suggest that Gen Z are back on the booze and buying alcohol significantly...
Current in Newsletters
is the age of celebrity worship coming to a close?
Over the past decade, we’ve seen the idealism of celebrity and wealth come crashing down in numerous scandals and legal disputes. With more of us financially struggling than ever, and with unrest steadily growing across the globe, are we finally shedding the idea that celebrities know any better than...
the return of drake + ICE agents in disguise
filling you in on everything you missed What’s gooooood, family! 👋 It’s that time of week again - a lovely Tuesday in London, I should add - and we’re back with another fantastic (and thicc) newsletter touching on all the news, insights, research, and stories from the last week you won’t...
Gen Z is radically transforming the events space
Welcome to the latest edition of The Gen Zer. This week’s newsletter is an exploration of how the events sector is being transformed by a new generation with new and novel demands. From niche interests to activity-based meet ups, affordable alternatives and silent events… the scene may never be the...
the rise of ‘soft biohacking’ + how gen z fell out of love with instagram
do you really want to live forever? and ever? and ever? Hello everyone and welcome back to another newsletter! It’s been a warm start to the week in London 🥵 and although the heat has made activating our brain cells a little more challenging, we’re here to serve up all the...
How are Gen Z coping with climate anxiety?
With constant news coverage surrounding our hot summers and the collective failure to reach climate carbon targets, how are young people dealing with the uncertainty that surrounds their future? The climate crisis is back in the headlines this week. Experts now believe we have only two years left of our...
beyond labubu + why there’s porn on spotify now
you want it? you got it Hey everyone! ☀️ Feels like so long since I last wrote to you. Dare I say… I missed you? Last week the thred team attended Cannes Lions Festival in the south of France. We met some incredible people from all over the world, sat in on some insightful talks – Kai Cenat, Amelia Dimoldenberg, and Charlie Puth among them – and even found a bit of time...
Why Gen Z gravitate toward niche social apps and communities
While young people use mainstream platforms like Instagram, Snapchat and TikTok, there is a growing appetite for smaller, niche communities. What’s drawing Gen Z to these smaller spaces? If you’re an older millennial, you’ll no doubt remember the days when Instagram, Twitter and Facebook first launched, promising novelty connections with friends and family. Since those early years, social media platforms have evolved into highly-addictive, complex, corporate spaces, where an increasing percentage...
clash of the tyrants + tracking internet trolls
you’ll never see this face again Hey you. Half of the office are currently sunning it up in Cannes at a certain globally renowned festival - check our Insta stories - but us lanyardless members still have our noses to the grindstone. We’re not bitter or anything. But less of that and more of what you came for. Welcome back to the Common Thred newsletter. You’re here for a roundup of...
when music is so bad it’s good
Sometimes music releases can be so horrendously awful that they somehow go full circle and become enjoyable. Is this musical brain rot for the masses? Probably, but I don’t mind. Lil Wayne released ‘Tha Carter VI’ last week and the reviews have been…well…mixed, to say the least. The series has been going for roughly two decades, with the first four iterations being critically acclaimed and commercially successful. They’re arguably what helped...
