on personal style + p. diddy’s downfall
the 'bad boy for life' is bout to be locked up for life. Good day to you all! I hope your week has gotten off to a fabulous start. 😊 You may have heard that a big shake up is taking place in Hollywood right now. Dozens of celebrities are facing questions about their...
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How Spotify are winning with Gen Z
daylists & immaculate vibes. Welcome to the latest edition of The Gen Zer. This week, we take a deep dive into the world of Daylists, Blends and the annual Wrapped as we look at how Spotify is winning with young users. We also cover some big changes to young users’ Instagram...
deep dives + flashing lights
a twist on the usual Hello pumpkin! I don’t know about you, but I can hardly believe it’s newsletter day again. September – everybody’s favourite month – is flying by. Lucky for us, there’s a bunch of juicy snippets to serve up in this newsletter, which will be a little different content-wise...
Vinyls, CDs and… cassettes?: Why Gen Z is bringing back analogue music
an analogue renaissance. Welcome to the latest edition of The Gen Zer. This week, we take a dive into the world of analogue music and look at why Gen Z are splashing on CDs, vinyls and cassettes. We also discuss the rise of social searching, the plight of iPad kids, and...
the selfishness of self-discovery
is it an exercise in narcissism to work on yourself? For several years now, I’ve been deep in the trenches of personal growth. Embarking on this journey wasn’t deliberate, however. Back in 2020, when the world ground to a halt, I was suddenly confronted with more time to reflect than I knew...
on men’s bags + the continued growth of onlyfans
bro, can i put my lipstick in your purse? Welcome back to another newsletter from the common thred! ➿ This week we’re exploring men’s growing taste for designer purses, the millions (and billions) still being made on OnlyFans, the joys and blunders of maintaining modern friendships, and a monumental breakthrough in...
the internet will take your opinion now
everyone's a critic. Anytime I cook chicken for someone, I’m worried about killing them. I have a weird paranoia about accidentally giving people salmonella, even though this has never actually happened to me before. The worry persists even when I can see with both eyes that my chicken is cooked all the way through, and even though my doctor said I had 20/20 vision last time I got my eyes checked,...
The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers finding love in the supermarket and the love for WFH Fridays. Read on for more . . . If you were...
summer is over + so are condoms
brat summer may be wrapping up, but young people aren’t. Hello, hello and welcome to our first September newsletter. 💫 If you’re reading from the US, hopefully Labour Day presented a much-needed break from the shock of Monday rolling around again. If you’re not… well, it sucks to suck. Writing from London, I’m right there with you. Based on your feedback, our previous edition was particularly enjoyable. As thred’s...
bought a home & our generation is screwed
i’m lucky and grateful for my unique set of circumstances – most others categorically don’t have, or just don’t fancy. I’m currently in the process of moving into my first flat in the UK, I’m rapidly approaching 30 and have a daughter to keep clean, dry, and fed. Ruby is the best thing that’s ever happened to me – marginally ahead of Manchester United’s 1999 treble – but I’m not going...
