Are Gen Z angry at Kanye West?
Yeezy season is cancelled Kanye West, also known as Ye, has been barred from entering the UK this summer. He was scheduled to headline all three days of this year’s Wireless festival, but a huge backlash prompted the Home Office to ultimately revoke his ETA following years of racist and...
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Why dynamic pricing is a constant Gen Z headache
a pint costs how much? When it comes to personal finances, data shows that Gen Z are worried about their future and trying to save wherever they can. It doesn’t help, then, that companies are increasingly using dynamic pricing to muddy what’s affordable and what isn’t. Anyone who’s purchased concert tickets...
big tech is guilty + kanye is… forgiven?
rage against the machine! Silicon Valley is reeling and the future suddenly looks marginally less dystopian. Kudos to the jury who just delivered the huge verdict at an LA court. We’ve seen Zuckerberg coast through court cases too numerous to recite, but the latest proceedings will have drudged up that pit...
ai on a leash + gen z’s age gap paranoia
get your own sh*t! Try to distinguish between a genuine Studio Ghibli image and something thrown together in 30 seconds on ChatGPT, we dare you. Generative AI platforms have become so fast, polished, and culturally omnivorous that any visual style can now be coopted. It’s good clean fun when making crude...
Gen Z are suspicious of relationship age gaps. Why are we surprised?
From Jay Z to Spider-Man, age gaps between couples have always been prevalent amongst the celebrity elite. Gen Z deem them far less socially acceptable than previous generations, and for good reason. The rest of the world needs to catch up. When we mention age gaps in relationships, what comes...
social media is toxic for clicks + banksy revealed
what? Nah I never knew that, never knew that The BBC must be terrified of whistleblowers at this point. But the latest exposé hasn’t come at its expense… it actually gets the honours of spilling the tea on someone else. Canaries have come to the BBC with a case concerning Meta...
Were we wrong about Marty Supreme?
A few months ago, we heralded A24 for its viral, Gen Z-focused marketing. Now, only two months later, Timothee Chalamet has fallen out of public favour, and Marty Supreme has lost nearly every award at all major shows, including the Oscars. What happened? Well, the Oscars came and went…and Marty Supreme picked up zero awards. It follows on from a largely unsuccessful awards run across the board, with the film missing out on...
Gen Z men have regressive views on gender roles…but why?
New survey data has found that almost one-third of Gen Z men believe a wife should ‘always obey her husband,’ among other traditional gender norms. Why are young men seemingly so regressive when it comes to equality? Are Gen Z men’s opinions on gender roles and women’s rights regressing? New data is reigniting a debate that has been underway for several years, as Ipsos and the Global Institute for Women’s Leadership...
why the obsession with gen z + viral auramax just dropped
lady, hear me tonight! 🎶 ‘Why you so obsessed with me?’ asked Gen Z. ‘How long you got?’ the Guardian replied. The news outlet recently wrote a comprehensive story outlining why people, particularly from the commercial world, are so obsessed with Gen Z. ‘Is there something different about people born between 1997 and 2012, or is it all just marketing nonsense and hysteria,’ the intro reads. Let’s see what expert analysis they came up...
How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski, awkwardly ‘biting’ into the new Big Arch burger by now, right? If you haven’t, we covered it this week, taking...
