Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen...
Current in Newsletters
here goes something…
the brains behind thred. are now publishing exclusive content on substack! Welcome to The Common Thred, a newsletter and blog written by the brains behind Thred Media. We’re a London-based, Gen Z media company that offers insights into everything from pop culture to the latest tech, fashion and...
why is it so goddamn hard to be present?
try as I might to give the here and now my undivided attention, living in the moment is no easy feat when you’re navigating the chaos that’s your late twenties. In April last year, my reality was flipped on its head. The stability, security, and comfort that I was in retrospect...
is being ‘busy’ even desirable?
why does it feel like i never have enough time? This weekend, I’m lucky enough to be flying overseas for a holiday in Portugal. I know I’ll be spending some much-needed quality time with my mother, eating delicious food, drinking copious amounts of vinho verde, chatting about the big and...
the death of England football fever, sponsored by Southgate
three games in, top of the group, and yet I really can’t be arsed In the build-up to this year’s Euros, there was a distinct difference in feeling among England fans. Having previously revelled in our comfy underdog mentality and self-deprecation other nations mistook for arrogance (It’s coming home), we...
watching reality tv doesn’t make you a bad person
some might say it makes you a better one Let’s face it, reality television has a pretty bad reputation. Admitting you indulge in watching humans compete for fame while going at their castmates’ throats or tongue-snogging on camera can find you on the receiving end of some seriously bombastic side eyes. Confessing...
yes, you can get your nature fix in the big smoke
if you live in London, you probably think there’s little more to the city than its greyness, busyness, & costliness. but if you know where to look, there’s a whole lotta green to be found. It’s nothing revolutionary, but I love being in nature. Growing up in the English countryside, I had the privilege of always being surrounded by it, though I didn’t actually start making the most of this until 2020. To...
why am i crying to Charlie xcx on the london underground?
BRAT is iconic (and sort-of heart shattering)
I’ll be honest, Charli xcx hasn’t been on my radar since the last time I was rolling off my face, jumping up and down to ‘Boom Clap’ in a field full of sweaty people.
But when my colleague said I should watch the star-studded music video for Charli’s single ‘360’, I swiftly obliged. Roll on Friday, I’m bumping the latest releases on Spotify and along comes BRAT, 
The jobs Gen Z want
Welcome to the latest edition of The Gen Zer. This week, we discuss new research into what jobs graduates are after. We also look into Gen Z’s inability to flirt (which is apparently a thing), a boom in creator startup funding, and the next gen love for all things analogue. What careers are Gen Zers looking for? Think of an aspirational twenty-year-old, and you might expect them to be on their way...
