The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers...
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summer is over + so are condoms
brat summer may be wrapping up, but young people aren’t. Hello, hello and welcome to our first September newsletter. 💫 If you’re reading from the US, hopefully Labour Day presented a much-needed break from the shock of Monday rolling around again. If you’re not… well, it sucks to suck. Writing from...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists...
bought a home & our generation is screwed
i’m lucky and grateful for my unique set of circumstances – most others categorically don’t have, or just don’t fancy. I’m currently in the process of moving into my first flat in the UK, I’m rapidly approaching 30 and have a daughter to keep clean, dry, and fed. Ruby is the...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition of The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We...
your skin is fine + kamala isn’t actually brat
maybe we're all getting too carried away Good day to all you lovely people! 🌟 Off the back of a buzzing bank holiday weekend in London, there’s quite a lot to cover in today’s newsletter. Hope you’re all feeling well and ready to tuck into a more varied edition, covering a...
parasocial relationships + political tensions
there is always too much going on. Hello honey! 🍯🐝 We’re back again with another Tuesday newsletter, and lucky for you all, I’ve been chronically online this weekend, which means this edition will be full of juicy juice. I’m willing to admit that it could also be complete garbage – but who doesn’t love a little shake up from time to time? Variety is the spice of life, after all. This week we’ll...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title. Like any generation, us Gen Zers are a mixed bag, and a move towards healthier lifestyles doesn’t necessarily mean young people are...
will I ever heal my relationship with my body?
though I’d vehemently deny it if you ever brought it up, I cannot remember ever caring about my physical appearance in a way that could be considered ‘healthy.’ I’ve always wondered what it would be like to look in the mirror and feel optimistic about what’s in front of me. Saying that, I strive to avoid my reflection at all costs these days, to ward off the chastising that otherwise runs...
banksy stirs the pot + snow white apparently isn’t white enough
is artistic interpretation a crime these days? Happy Tuesday to you all! 🌟 If you’re reading this, I hope you’re having a scrumptious start to your week. Now that the summer Olympics is over, it seems we’re all turning our attention back to our favourite pastimes. For some, that means complaining on the internet about Disney’s live action remakes. For others it means a return to ‘doom spending’ or long nature walks...




