all pretty girls do is eat + buy dupes
at least it seems that way on the internet Hello to you all! Hopefully this newsletter has reached you in good spirits. There’s a lot of overwhelming stuff going on in the world at the moment, so hopefully this can offer a dose of entertainment, intrigue, or at the very least,...
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Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition of The Gen Zer. This week we dive into Gen Z’s love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you haven’t been hiding under a rock for the...
sipping chilled reds + calling kamala daddy
oh no she didn't Hello there lovely people! Hopefully seeing this Tuesday newsletter land in your inbox adds some much-needed sunshine to your day. This week, we’re tucking into the details about a brand new dating app, exploring some very exciting discoveries in biology, uncovering rising wine and marketing trends, plus much...
Stop shoving online therapy down our throats
i’m trying to watch YouTube in the bath. Go away I’m one BetterHelp ad away from bouncing my Pixel off the wall. Is it just me, or is anyone else being low key harassed by advertising for online therapy portals in 2024? It’s either that or male grooming kits. Perhaps my YouTube...
Why is everything a vibe trend now?
it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs...
danger zones + ozzie wuthering heights
it’s a newsletter autumn. Happy 1st of October to those who celebrate✨ Jess is currently away, so I’ll be taking on your newsletter for today. This week, we look at a win for green tech here in the UK, photos from danger zones around the world, the latest online discourse around...
Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently wrote a piece on the ‘dopamine fasting’ trend and whether there’s any evidence backing it up. In short,...
bedtime revenge
seeking: a lifetime supply of melatonin. ‘Jessica, go to sleep!’ As a child, my mom would basically have to beg me to shut off for the evening. Winding down each night – closing my book, getting off the family computer, or switching off my GameBoy – was a routine I vehemently despised. Why should I go to bed because everyone else is? I’m wide awake! This is prime ‘me time,’ baby! It’s not that...
on personal style + p. diddy’s downfall
the 'bad boy for life' is bout to be locked up for life. Good day to you all! I hope your week has gotten off to a fabulous start. 😊 You may have heard that a big shake up is taking place in Hollywood right now. Dozens of celebrities are facing questions about their relationship to music and business mogul P. Diddy, so naturally, we’ll be starting off with news about his disturbing unfolding case. We’ll also...
How Spotify are winning with Gen Z
daylists & immaculate vibes. Welcome to the latest edition of The Gen Zer. This week, we take a deep dive into the world of Daylists, Blends and the annual Wrapped as we look at how Spotify is winning with young users. We also cover some big changes to young users’ Instagram accounts, the National Gallery’s attempts to attract Gen Z, and more. Ask Gen Z what their favourite brand is, and there’s...





















