angel vs. devil

angel vs. devil

if nothing matters, why bother? We make around 45 million choices throughout our lifetime. Sometimes they’re good, sometimes they’re bad, and sometimes, they’re really, really bad. But I’m willing to bet that most decisions we consider ‘bad’ aren’t always enough to alter the course of our lives. Most ‘bad...

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Does Gen Z smell better?

Does Gen Z smell better?

Gen Z are changing the fragrance industry Welcome to the latest edition of The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things...

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Why is everything a vibe trend now?

Why is everything a vibe trend now?

it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs up emoji, and the Gen Zers using tech to keep tabs on their parents. Read on for more . ....

By London, UK
Dopamine Autumn

Dopamine Autumn

What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently wrote a piece on the ‘dopamine fasting’ trend and whether there’s any evidence backing it up. In short,...

By London, UK
bedtime revenge

bedtime revenge

seeking: a lifetime supply of melatonin. ‘Jessica, go to sleep!’ As a child, my mom would basically have to beg me to shut off for the evening. Winding down each night – closing my book, getting off the family computer, or switching off my GameBoy – was a routine I vehemently despised. Why should I go to bed because everyone else is? I’m wide awake! This is prime ‘me time,’ baby! It’s not that...

By London, UK