politics is a hot mess + dating has always been hard
the bar for potential partners has risen, but the one for world leaders is on the floor.
Hey, my honey bunches of oats. 
Hope you’re having a splendid start to your week!
Though it may be hard to dedicate our attention spans to anything other than the Euros, BRAT, and...
Current in Newsletters
on trusting Apple AI + food gentrification
because why is oxtail now everywhere?
The tech corner
Can we trust Apple Intelligence not to spy on us? – thred.
In our last newsletter we spoke about AI coming to our iPhones. The question is, should we trust Apple when...
facebook sperm donors + one fine football papi
thredy or not, here we come... It’s newsletter day and I’ll be honest, this first one has been a little bit of a ride. We’ll be running through some hot news stories (what did Elon do this time?), exploring new tech (your smartphone is now powered by AI), and dipping our...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen...
here goes something…
the brains behind thred. are now publishing exclusive content on substack! Welcome to The Common Thred, a newsletter and blog written by the brains behind Thred Media. We’re a London-based, Gen Z media company that offers insights into everything from pop culture to the latest tech, fashion and...
why is it so goddamn hard to be present?
try as I might to give the here and now my undivided attention, living in the moment is no easy feat when you’re navigating the chaos that’s your late twenties. In April last year, my reality was flipped on its head. The stability, security, and comfort that I was in retrospect...
is being ‘busy’ even desirable?
why does it feel like i never have enough time? This weekend, I’m lucky enough to be flying overseas for a holiday in Portugal. I know I’ll be spending some much-needed quality time with my mother, eating delicious food, drinking copious amounts of vinho verde, chatting about the big and little things in life, and soaking up some much-needed sun. I should be excited – of course I am – but...
the death of England football fever, sponsored by Southgate
three games in, top of the group, and yet I really can’t be arsed In the build-up to this year’s Euros, there was a distinct difference in feeling among England fans. Having previously revelled in our comfy underdog mentality and self-deprecation other nations mistook for arrogance (It’s coming home), we arrived in Germany as odds-on-favourites, with France, to win the thing. Despite the general consensus from England supporters that Gareth Southgate’s...
watching reality tv doesn’t make you a bad person
some might say it makes you a better one Let’s face it, reality television has a pretty bad reputation. Admitting you indulge in watching humans compete for fame while going at their castmates’ throats or tongue-snogging on camera can find you on the receiving end of some seriously bombastic side eyes. Confessing this to the wrong crowd may even see them privately knock your intellectual status down a couple pegs. ‘It’s trash!’...
yes, you can get your nature fix in the big smoke
if you live in London, you probably think there’s little more to the city than its greyness, busyness, & costliness. but if you know where to look, there’s a whole lotta green to be found. It’s nothing revolutionary, but I love being in nature. Growing up in the English countryside, I had the privilege of always being surrounded by it, though I didn’t actually start making the most of this until 2020. To...
