How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis...
Current in Gen Z
Study finds Gen Z most apathetic about cybersecurity at work
A new research piece by services firm EY found that while young employees fully understand privacy breaches and potential threats, they largely aren’t fussed. Will businesses need to evolve their practices to cater to changing behaviours? We’re all used to cybersecurity measures by now. You can’t browse the internet...
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps you’ve already...
Study finds Gen Z more likely to share salary information
A report from LinkedIn indicates that young people are more willing to discuss salary information with peers than older generations. We’ve all been subject to a money conversation at least once in our lifetimes. Whether it’s a discussion on bonuses or a heated debate over minimum wage, everyone is affected...
Question – Should I consider starting a job in a city?
Every considered moving to a city to help give your career a kick? Here are a few pointers from our career coach to help you with the big decision. Question: Is it better to work in a city? Verity, Kent Great question. Here are three frameworks to think-through a big decision...
How is Gen Z redefining ‘work hustle’ in 2022?
Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. It’s a result of stagnant wages and harder living conditions as goods become more expensive. If you’ve spent any reasonable amount of...
Question – How should I structure answers to application questions?
Wondering how best to approach those tricky questions on an application form? Need some literary advice? Our career coach gives some guidance. How should I structure my answers to questions in application forms? Olivia, Kent Great question. When you fill in an application form, you might find it hard to know what information to share, what the right style is, and how much to write. https://www.youtube.com/watch?v=fr-mwiyhZAo&ab_channel=CareerVidz How much should I write? If there is...
Passionfruit aims to transform freelancing for Gen Z
While there’s no shortage of freelancer apps out there, Passionfruit is aiming to transform the practice for Gen Z workers and professional employers. Peer mentorship programs are planned, and the platform will even help users manage their finances. Freelancers rejoice, you may soon have a one-stop shop to grow and manage your independent empire. A London based start-up called Passionfruit is taking the concept of professional services websites like Fiverr and...
Question – Who should I pick for quality references?
Looking for advice on who to pick for effective references? Our career coach offers a few words of wisdom. Question: What kind of people would make good references? Molly, Swindon References are an important part of candidate selection, but they typically come at the end of the process, once you are holding or have accepted the job offer. Typically employers ask for two referees, and good people to choose would be...
Question – How do I know which job title is best for me?
Wondering how to navigate the confusing world of job titles? Our career coach gives some quick advice to help you through it. Question: I find job titles confusing, how do I know what kind of roles I should apply for? Ginny, London I guess some job titles are helpful, in very structured careers. If you want to be an accountant, then job titles with the word ‘accountant’ in them are relevant. Or are...
