How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis...
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Study finds Gen Z most apathetic about cybersecurity at work
A new research piece by services firm EY found that while young employees fully understand privacy breaches and potential threats, they largely aren’t fussed. Will businesses need to evolve their practices to cater to changing behaviours? We’re all used to cybersecurity measures by now. You can’t browse the internet...
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps you’ve already...
Study finds Gen Z more likely to share salary information
A report from LinkedIn indicates that young people are more willing to discuss salary information with peers than older generations. We’ve all been subject to a money conversation at least once in our lifetimes. Whether it’s a discussion on bonuses or a heated debate over minimum wage, everyone is affected...
How is Gen Z redefining ‘work hustle’ in 2022?
Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. It’s a result of stagnant wages and harder living conditions as goods become more expensive. If you’ve spent any reasonable amount of...
Passionfruit aims to transform freelancing for Gen Z
While there’s no shortage of freelancer apps out there, Passionfruit is aiming to transform the practice for Gen Z workers and professional employers. Peer mentorship programs are planned, and the platform will even help users manage their finances. Freelancers rejoice, you may soon have a one-stop shop to grow and...
New study says Gen Z would quit jobs instead of being unhappy
A new research piece by Randstad, published by Business Insider, says that young people would rather quit jobs and look elsewhere than remain in a position that makes them unhappy. The age of company loyalty is officially over, if it wasn’t already obvious. A new study by human resource consultancy firm Randstad has found that a majority of Gen Z employees would quit their current job rather than be unhappy....
Exclusive – Meeting the developers of new start-up Artik
Artik offers creatives a way to provide one another with honest, concise feedback on their work. We spoke to founders Allegra and Hadi about the business and their ambitions to redefine modern art communities. If you’re a young artist trying to make a name for yourself you may want to check out Artik, a new start-up that’s developing a brand-new feedback-based experience via your smartphone. First established in 2018, Artik is...
Exclusive – Explaining the rise of AR with experts Ant and Alex
Augmented reality filters and interactive games have exploded in popularity this year, especially with Gen Zers. We sat down to discuss all things AR with two industry leaders, Ant Hagan and Alex Semenzato. If you’ve ever sent a friend a selfie with a face filter, or made a TikTok using special effects, then you’ll be familiar with augmented reality. Augmented reality (AR) can be anything that uses virtual assets or...
Exclusive – Gen Z start-up ‘Da Bomb’ and entrepreneurship
According to a recent study, 54% of Gen Z want to run their own business. Teen sisterpreneurs Isabel and Caroline Bercaw began doing so when they were just 11 and 12 years old. Heralded as the innovative, tech-savvy, social-change focused and self-starting generation, Gen Z is altering the face of entrepreneurship for good. Armed with lofty ambitions and a strong desire to lead purposeful lives, a substantial majority of these hyper-cognitive...
