Steve McQueen’s new film sheds light on cancer rates in Black men
The director, well-known for his Oscar winning film ‘12 Years a Slave’, aims to remove the stigma around prostate cancer and the risk it poses for Black men in particular. Steve McQueen's new short film stars Morgan Freeman, Idris Elba, Chiwetel Ejiofor, and Michael Ward. Titled Embarrassed, it sets the...
Current in Culture
Alternative gift giving ideas in the climate change era
In an age of mass consumerism and climate change, it’s about time we look at the actual costs of gift giving. Here’s a real look at the environmental price tag of consumerism and some ideas to make gift-giving eco-friendly this holiday season. In preparation for the holidays, companies and advertisers...
CopenHill power plant and ski slope is World Building of the Year 2021
World Building of the Year 2021 has been given to CopenHill, a waste-to-energy power plant in Denmark that also serves as a ski slope, climbing wall, and rooftop bar. Looking for a fun getaway next year, provided the pandemic actually calms down for longer than twenty minutes? Want to...
Brazilian gamers can now get a Covid-19 vaccine in GTA
In an effort to encourage young people to get vaccinated, Ogilvy Brazil has created a vaccine inside GTA V that gives players an extra health bar. They just need to prove they’ve had the shot in real life to get the in-game rewards. In true Metaverse, Decentraland fashion, gamers...
Henry Glogau’s ‘portable solar distiller’ wins the Lexus Design Award 2021
The Lexus Design Award 2021 was all about invention for the good of humanity, and New Zealand born architecture graduate Henry Glogau took first prize for his solar powered water distiller. Since its inauguration in 2013, the Lexus Design Awards have always been shaped by the company principles of ‘anticipate,...
Does listening to sad music actually make us happier?
Good news: our love for breakup ballads is not just rooted in feeling sorry for ourselves. Science says that along with giving us something to relate to, sad music can trick our brain into making us happier. The quick succession of album releases from artists who are notorious for...
The ‘genetic code’ of Covid-19 is being sold as ambient tracks
Forget your Spotify wrapped, the real soundtrack of your life over the last year (at least) has been Covid-19. You can hear exactly what that sounds like by picking up NFTs of ambient tracks mixed by music producers, apparently. If, like many, you found solace and escapism from the many lockdowns of 2020 by listening to music, 2021 is offering up an obscure yet symbolic treat… we think? Using the many...
New poster campaign launched to fight anti-Asian hate crime
The Asian American Federation has released a series of posters created by various illustrators to raise money for ‘Hope Against Hate’ and to spread awareness of racial stereotyping. A new poster campaign by the Asian American Federation hopes to highlight racial discrimination and raise money for the ‘Hope Against Hate’ charity in New York City. The organisation has released ten unique posters created by artists of varying ages. Each one paints...
World’s first ‘living robots’ can now technically reproduce
It’s but a matter of time until humanity is completely redundant… well not really, but this is definitely big. Living robots can now technically reproduce. If you’re expecting some kind of kinky rendition of Transformers, take your dirty mind and head elsewhere. There’s nothing arousing about this, though it is amazing. In 2020, while most of us were resigned to a life of solitude, a cohort of US scientists were busy...
‘Eighth Continent’ concept design could recycle plastics from the ocean
Forget a trip to Australia, the only exotic continent you’ll need to visit in 2050 is this man-made recycling structure that collects ocean debris. No word on whether you’ll be able to get a tan yet, mind. If you’ve been checking in on Thred over the past few months – particularly during our COP26 coverage – then you’ll know all about ocean pollution. With plastic still being dumped into our seas...
