Current in Culture

swipe
The problem with Sainsbury’s latest campaign and why it went viral

The problem with Sainsbury’s latest campaign and why it went viral

A new marketing campaign released by Sainsbury’s has gone viral for being completely tone-deaf about women’s safety. The adverts' timing makes its sentiments even more ridiculous, as a culture of violent sexual misconduct by serving Metropolitan Police officers is brought to light. Here we go again. You’d think that with great efforts to improve inclusivity at big corporations, especially inside marketing departments, copywriting oversights like the one spotted in Sainsbury’s latest...

By London, UK
Designers are utilizing discarded seashells as a building material

Designers are utilizing discarded seashells as a building material

Learning to work with natural materials will be vital in shaping our sustainable future. From drinking glasses to hard hats and more – designers are getting creative by testing the limits of seashells. ‘Reduce, reuse, recycle’ has been ingrained into most of us from a young age. But for innovative designers, the biggest mission of the 21st century is to find durable materials that facilitate the easiness of this process. As...

By London, UK
Dementia villages are changing the future of elderly care

Dementia villages are changing the future of elderly care

Specially designed to look like the towns where residents are from, dementia villages are giving elderly people the freedom to live normally within a close community – even as their recent memory begins to fade. Growing old is a fact of life whether we like it or not. While beauty companies love to convince us that the scariest things about ageing are the physical manifestations of it – wrinkles, grey hairs,...

By London, UK
A deep dive into nepotism in Bollywood

A deep dive into nepotism in Bollywood

New York Magazine’s viral essay on Hollywood’s nepo baby boom has generated many thoughts and opinions on actors with famous parents. But there’s another realm of entertainment where nepotism is always at the forefront of conversations. Nate Jones’ anchor essay on nepo babies sparked conversations about star kids and their many advantages in the entertainment industry. But this conversation has always been happening in India about the Bollywood industry. “Many...

By London, UK