Decluttering trends are making a mess of our mental health
With ‘cleantok’ videos racking up billions of views, experts are concerned that people are losing their ability to distinguish between fads and methods that will actually help them. Last year, world-renowned decluttering expert Marie Kondo admitted that she’d ‘given up on tidying.’ The ‘queen of clean’ (as she’s so aptly referred...
Current in Offbeat
Cognify wants AI-simulated memories to help rehabilitate prisoners
Hashem Al-Ghaili, a Berlin-based scientist and filmmaker, envisions a future where prisoners are rehabilitated using implanted synthetic memories created by AI. His MO is to instil a sense of empathy and cut lengthy sentences from years to a matter of minutes. Having cut his teeth in the realm of independent...
The rise of rage rooms in Africa
As economic opportunities dwindle, a new trend is sweeping across Africa, offering young people a unique way to cope with stress; rage rooms. These controlled environments have become increasingly popular, especially among Gen Z, who are grappling with the challenges of unemployment, poverty and limited access to mental health...
Opinion – society’s perception of wealth is shifting
The cost of living isn’t letting up, despite inflation tapering off. With everything more expensive than it’s ever been, young people are learning to value – and strive for – different things in life. To say that the global economy has shifted drastically over the last few years would be...
Are people actually falling in love with Artificial Intelligence?
No longer just the stuff of Spike Jonze’s storytelling, users of GTP-40 – OpenAI’s latest generation chatbot that speaks aloud in its own voice – have been forming emotional relationships with it. Written and directed by Spike Jonze, Her is an ahead-of-its-time contemporary romance film that explores the state...
What is Jai Ho summer?
The latest Gen-Z internet trend is all about celebrating South Asian culture, without South Asians. You’d be forgiven for thinking 2024 was the summer of all this Brat. But the internet’s latest obsession isn’t just about wearing lurid green and smoking a packet of Marlboro Reds. This year, a new vibe...
Where in the UK is best for Northern creatives?
Though creative brain drain has seen Northern graduates move South for years, Manchester now boasts more jobs per person than the UK’s capital – but is it affordable to live there? Already regarded as the powerhouse of the North thanks to its rich (literally) industrial history and iconic music scene, Manchester’s booming economy, exciting nightlife, and media links have recently put it on the map as a more manageable London. With...
Is mukbang content dangerous for creators and audiences?
As mukbang creators raise the stakes of their eating to compete for audience attention online, experts are worried about the consequences this could have on the mental and physical wellbeing of both viewers and stars. Mukbang videos – livestreamed or prerecorded video content of creators eating food and chatting to an audience – first originated in South Korea. These videos typically feature a host sitting at a table lined with food,...
Unpacking why everyone’s ‘very demure, very mindful’ online
Forget Brat summer, it’s time for another new trend. Hot on the heels of the brash and bold mentality that Charli XCX had us embracing with her latest album, its antithesis has blown up on TikTok, seeing users satirically favour modesty over lime green hedonism. I. Cannot. Keep. Up. In tangent with our social media addiction becoming an out-of-control one, the trend-cycle’s spiralled to a point that has...
Kamala Harris’s unexpected cultural transformation
In an out-of-the-blue turn of events, Vice President Kamala Harris finds herself at the heart of ‘bratcore.’ Catapulted into this phenomenon by a blend of pop culture, political memes, and a concerted rebranding effort, it’s sparked criticism from sceptics and a cult-like devotion among her supporters. In the ever-evolving landscape of American politics, where the lines between governance and entertainment have been increasingly blurred, Vice President Kamala Harris has...





















