Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
The influencer telling women to dump their boyfriends
Florence Given is the 20-year-old illustrator combining fashion with feminism, her tote bags and slogan t-shirts fast becoming some of the most wanted items on Insta. At just 20 years old, Florence Given has amassed a whopping 315,000 followers on Instagram and has celebrities obsessing over her quirky designs. The British Gen Zer is a feminist queer illustrator and activist known for her popular tongue-in-cheek slogans and prints that address...
The sustainable footwear revolution has begun, here are five brands leading the way
From eco-friendly sneakers to vegan heels, here's a list of five brands that Thred considers the best names in sustainable footwear right now. With shoes being one of the most wasteful retail items to produce, it makes sense that footwear brands would want to start thinking more sustainably given our current climate crisis. Alarmingly, out of the 23 billion pairs of shoes that are manufactured each year 300 million are...
Staying relevant during COVID-19? Beauty companies turn to tech
As lockdown period is extended worldwide, cosmetics brands are seeking new ways to build their communities with technology at the forefront. In an effort to appeal to consumers in lockdown, beauty brands are placing more focus on their community-building methods, embracing technology as a means of overcoming the barrier the industry as a whole is facing with sales via physical retail no longer an option. The shift of their social...
Designer face masks and cancelled shows: fashion in the time of Coronavirus
Although Coronavirus did not succeed in shutting down the final week of 2020’s autumn shows, face masks and hand sanitiser were the most popular front-row accessories as concerns about the outbreak continue to rise. After the last day of Milan Fashion Week was pretty much shut down entirely due to a major outbreak of Coronavirus cases in Northern Italy, many questioned whether the show would go on in the world’s...
Popular Gen Z shopping app Dote ghosts brands, influencers, and users
Dote, a shopping app once praised for being ‘Gen Z’s dream mall,’ is ghosting its brands, influencers, and users as it quietly tries to fall off the radar. Remember last year’s Dote scandal when the app was seriously criticised for discriminating against people of colour both on social media and at organised events? Somehow – after a great deal of damage control – the Gen Z-targeted shopping app managed to...
Gossip Girl’s original costume designer to return for the reboot
With the iconic noughties show set to grace our screens later this year, fans will be delighted to know that Gossip Girl's original costume designer will be returning to dress the new cast. Since revealing last July that Gossip Girl would be returning, HBO Max has remained relatively tight-lipped about the forthcoming reboot. One crucial detail we have learned however, is that Eric Daman, the show’s original costume designer, has...
The documentary exposing the beauty industry’s dark side
Beauty Laid Bare is the new documentary revealing the ugly truth about the cosmetics industry, making us all seriously rethink our makeup habits. They may be young, but Gen Z is changing the world with their activism. Once again leading the call for transformative and urgent change, Zers have turned their attention to the beauty industry which, like fashion, is rife with issues of environmental damage, unethical practises, and negative...
Louis Vuitton’s latest campaign is made for Gen Z
Looking like something straight out of an ‘80s horror show, Louis Vuitton’s pre-fall 2020 campaign perfectly caters to Gen Z’s obsession with Stranger Things and all things vintage. The Gen Z demographic has been an especially tough nut for fashion and beauty marketers to crack, but they finally seem to be getting the hang of it. A generation of digital natives that accounts for 40% of all consumers worldwide, it’s...
Selena Gomez will cast fans in the upcoming ad campaign for her new makeup company
Selena Gomez is holding an open casting call for fans to feature in the upcoming ad campaign for her new makeup company, Rare Beauty. As if the beauty world wasn’t excited enough about the impending launch of Selena Gomez’s cosmetics brand, Rare Beauty, the Come & Get It singer has just announced that her fans will have a chance to get involved as well. Gomez is yet another celebrity to jump...
Clothes for women on the go? Meet the woman designing them
Born in Beirut, Sheryn Akiki’s clothes are for women perpetually in a rush, inspired by those in Middle Eastern conflict zones who might need to flee at a moment’s notice. A Central Saint Martins graduate and winner of the L’Oréal Professionnel Creative Award for her unique collection, Sheryn Akiki is a fashion designer focusing on women who are constantly rushing about. Drawing inspiration from those in Middle Eastern conflict zones...
