Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Black-owned fashion and beauty brands to support now, and always
If you're currently looking for a way to effect change, redirecting your economic resources and supporting black-owned beauty businesses is a great place to start. The pressing question ‘how can I help?’ is one that’s been dominating social media lately. As protests calling for an end to police brutality and justice for George Floyd’s murder continue to take place across the globe, there exists a variety of ways in which...
Museums rush to collect artefacts from the BLM protests as they’re happening
Museums set out to preserve artefacts that represent 2020's BLM protests, recording history in real time. The tragic killing of George Floyd has brought about an incredibly transformative period in American history that is guaranteed to be studied by historians for years to come. As the ongoing civil rights uprisings encourage nationwide institutions to respond with urgency, dozens of museums - which typically have little involvement in 'current' events (obviously)...
The Regenerative List initiative gives Gen Z a chance to shine
The Regenerative List is assembling a team of one hundred forward-thinking young people, offering them support and mentorship as they strive to make positive change. As social inequalities continue to cause worldwide devastation and the consequences of climate change grow more and more critical every day, it’s become increasingly clear that Generation Z can no longer trust those in power to make a real difference. Co-founded by poet, artist, and...
Building a fashion empire at 21, meet Tisloh Danboyi
Tisloh Danboyi is the highly talented 21-year-old British med student with an incredibly relaxed approach to breaking into an industry renowned for its chaotic nature. On the verge of becoming the next big thing in British menswear, Tisloh Danboyi’s professional relationship with fashion is somewhat unconventional compared to that of other young designers. His decision to also pursue a career in medicine which, alongside fashion is typically wrought with high...
Is the personal-care industry doing enough to tackle its plastic problem?
In order to reduce their plastic footprint, some personal-care brands are trying to reconsider the nature of their products, packaging, and the supply. chain itself. It’s no secret that the booming $500bn per annum personal-care industry relies heavily on plastic. So much so in fact, that there’s now seven times more plastic than young fish in the ocean. With researchers predicting a whopping eight million tons of plastic waste to...
Jewellery brands unite to support young, black designers
'For Future Reference': the jewellery brand development agency that just launched a scholarship fund to better diversify the industry.
While local governments as well as big and small businesses continue to work on issues of equality and systemic racism, within the world of jewellery, numerous efforts are being made to raise money for the cause. Announcing on Thursday its plans to create an endowment alongside NYC-based jewellery designer
Does the beauty industry’s future depend on Gen Z?
What is the beauty industry doing to keep up with our rapidly changing society? Since reading about how the VSCO girl trend was supposedly to blame for low makeup sales last year, I’ve been interested in finding out how Gen Z is shaping the future of the beauty industry. Although there’s an ever-growing focus on embracing our natural beauty these days, the beauty industry actually needn’t worry about Gen Z. In...
Lockdown has exposed how deeply embedded fatphobia is in our society
Panicked comments over gaining weight and toxic #Quarantine15 memes plaguing social media since the pandemic began reinforce an incredibly troubling narrative. It only takes a few seconds of scrolling through social media at the moment to come across a meme complaining about the possibility of weight gain during quarantine. ‘Gaining weight at university was the freshers 15, this time it’s the quarantine 15,’ one says. ‘I desperately need to social...
How is Coronavirus impacting the global fashion industry?
From the cancellation of fashion weeks around the world, to brands and designers shutting their doors during lockdown, COVID-19 is taking its toll on fashion. As the pandemic spreads, so does its impact on various industries. With the most recent run of fashion weeks overshadowed by the rapid increase of COVID-19 cases around the world, the industry has since experienced huge disruptions that are likely to have long-lasting effects. Major annual...
‘Swishing’ is the new sustainable fashion trend with Gen Z at the forefront
Generation Z is at the forefront of the sustainable fashion revolution with a new clothes swapping trend known as ‘Swishing.’ By now, I’m sure you’re well aware that fast fashion is vastly contributing to the terrifying and rapid effects of climate change, accounting for over 10% of all global carbon emissions. As people become increasingly conscious of the need to make drastic changes to their consumer habits, they continue to...
