How is Facebook hoping to bring back alienated Gen Zers?
Facebook has fallen out of favour with young consumers. Once seen as the defining social media platform, it is now associated with misinformation, privacy breaches, and older people. Is there any way back? If you’re an older Gen Zers or younger Millennial, you may remember a time when Facebook was the place to be. In the late noughties and early tens, Zuckerberg’s social media unicorn was the spearhead for a cultural...