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Taylor Swift’s food bank donations make huge impact

During her 18-months-long Eras tour, the singer has helped fund hundreds of thousands of meals to feed the growing number of Europeans and Americans struggling with rising costs of living.

It’s not often that Taylor Swift makes headlines for something positive.

During the last few years alone, the mega-star has been tangled up in lawsuits over the Ticketmaster mess, faced white feminism accusations, and received a ton of backlash for her private jet usage and coinciding environmental impact.

Despite this, her fanbase remains staggeringly strong and there’s no shortage of Swifties worldwide who won’t hesitate to defend her against any negative press.

Fortunately, they won’t have to this time, because throughout her 18-months-long Eras tour, the pop icon brought significant relief to charities supporting those struggling with rising costs of living.

She did so by donating to food banks in every city she performed in around America, the UK, and Europe, with the aim of helping to feed the growing number of people across the globe who can no longer afford to eat.

Various charities have recently opened up about the effects of this. In Cardiff, thanks to Swift’s donation – the largest by an individual that Cardiff Foodbank has ever received – one charity has said it now has ‘breathing space’ to try something different.

‘We’re going to buy an articulated lorry full of food and other most-needed items to supplement our emergency food parcels,’ says Rachel Biggs, chief executive of the charity, which provided more than 20,000 emergency food parcels to people in need last year, with demand up 8 per cent this year.’

‘This will provide the weight equivalent to feeding 1,200 people three meals a day, for three days – or 10,800 meals. This will be 2.5 weeks of what we typically distribute.’

‘The donation will enable us to lift our heads and shift our focus from the food bank to the creation of a sustainable operation supporting people who currently need our help with support to address the root cause of poverty and financial support to set them on the path to not needing our aid anymore.’

Another charity in Liverpool, which runs eleven food banks and offers long-term food support across a network of eight community pantries, said the donations will help get it through the next year.

‘It’s the most incredible gift,’ says Rich Jones from the St Andrew’s Community Network.

‘Because of rising prices, rising need and falling donations, we’ve been having to subsidise our food ourselves for a long while.’

‘It’s fair to say that Taylor Swift has essentially paid our food bill for 12 months – and that gives us the breathing space to focus on fundraising efforts going forward: to really look at how we can achieve our ambition of ending the need for food banks in the first place through financial advice, income maximisation work, welfare benefits and work.’

Swift’s support has been meaningful, food bank operators say, especially in drawing attention to their crucial service for low- and mid-income people.

It’s also good news for the planet, given food banks save millions of metric tonnes of carbon dioxide emissions by redistributing food that would have been thrown away and consequently play an important role in climate change mitigation.

Who knows? It seems we’ve entered into the era of a Taylor Swift rebrand.

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