Close
Search
Menu Menu
[gtranslate]

Will Snapchat’s tweet integration up cross-connectivity on social media?

By
London, UK
0 comments
0 comments

Twitter has revealed iOS users can now display tweets within their Snapchat Stories. Is this the beginning of social platforms playing nice?

In a single move sure to freshen up Twitter’s user base and simultaneously bring a more mature audience to Snapchat, iOS users will now be able to display clickable tweet previews within their Snapchat Stories.

Naturally, social media platforms rarely play nice. Each big player – whether we’re talking Twitter, Snapchat, Facebook, or Instagram – prefers to keep users within their own eco-system at all costs, without bouncing them away to a rival. Site traffic equals profit, after all.

In this rare instance though, Twitter has managed to secure a shrewd deal that will nab a hefty slice of an entirely new audience and may become a trailblazer for increased connectivity across social media platforms in general.

If you’re continuing to use Snapchat as your chief messaging service, making use of the new feature is really straightforward. Simply hit the share icon on a tweet, select Snapchat at the bottom of the share menu to create a clickable sticker, adjust the size and location of the tweet in the context of your Snap Story, and upload as normal. Once shared, anyone who clicks the tweet preview on Snapchat will be linked to Twitter to see the extended discussion. Simples.

It will be really interesting, firstly to see if Snapchat’s Gen Z heavy userbase will take to using the new feature at all, and secondly, how they will make best use of the feature. Research has found that 75% of Snapchat’s current userbase has persisted with the app solely to make use of its constantly evolving AR effects, and for those people, Twitter integration probably won’t add heaps of value.

On the other hand, while Gen Z are hugely creative, they’re also real hot on staying abreast of political issues and as ‘digital natives,’ are obsessed with researching topics online. See where this this is going?

Over the years Twitter has risen to prominence as the place for minute-by-minute topical conversation and reactionary public opinion, and in that sense the platform is a match made in heaven for young people looking to express their views within the zeitgeist. It could also lead to more sophisticated content than we’ve been accustomed to on Snapchat.

happy birthday to you print

In a broader sense, the prospect of social media sites becoming more integrated is really exciting. Granted that in the early days, there was probably a notable benefit to keeping users in house, but in the current landscape people are constantly sharing across social platforms anyway.

Quickly screenshotting or screen recording content to pop a tile from Instagram to WhatsApp, or to show a tweet in Facebook Messenger really isn’t much of a hassle, and it’s good to see that in that respect social media chiefs are no longer burying their heads in the sand.

For now, the option is only available on iOS, but should it take off (as we’re expecting) we’ll likely see a full roll out in early 2021.

Tech Editor London, UK

I’m Jamie (He/Him), the Editor in Chief at Thred. Keeping up with gaming and revolutionary technology is my forte, but when away from my keyboard, you’ll probably find me wrapped around a large Tango ice blast at the latest mediocre horror flick. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

Popular

Keep up with thred by signing up to our planet-positive newsletter!

More from thred.

Are NASA’s Boeing astronauts safe?
Credit: NASA
Technology

Are NASA’s Boeing astronauts safe?

Amidst tabloid speculations of the declining health of Sunita Williams and Butch Wilmore, NASA has stepped in to rebut the claims and reassure the public about the good health of the astronauts. 2024 was proven unfruitful for Boeing amidst multiple safety concerns about its planes and ongoing lawsuits. In current news, its nightmares have also gone beyond our atmosphere with the company facing delays in the return of astronauts Suni...

By Kuala Lumpur, Indonesia
Does practicing gratitude make you more generous?
Credit: Pexels
Science

Does practicing gratitude make you more generous?

It’s long been theorised that giving thanks can cultivate a stronger desire to be giving. Now, there’s neuroscience to back this up, with recent research revealing a link between a grateful brain and an altruistic one. If you’re into mindfulness, then you’ll know how transformative it can be to practice gratitude. Actually, even if you’re not into all that self-reflection stuff, I’m sure that at one point or another you’ve noticed...

By London, UK
Does the human brain have a microbiome?
Credit: Pexels
Science

Does the human brain have a microbiome?

Though it’s long been assumed that bacteria can’t survive in the human brain, neuroscientists have recently been surprised to discover that it may harbour all sorts of micro-organisms. In recent years, gut health has been all the rage. This is because our understanding of the function and importance of the microbiome that lives in our intestines has improved, particularly in relation to maintaining the immune system. A microbiome is a community...

By London, UK
Apple sued by Democratic Republic of Congo for illegal mining
Credit: Al Jazeera
News

Apple sued by Democratic Republic of Congo for illegal mining

The DRC’s lawyers have stated that tech giant Apple has knowingly sourced minerals from conflict zones in East Africa while publicly painting itself as sustainable and ethical.   The Democratic Republic of Congo has filed lawsuits in both Paris and Brussels claiming that tech-giant Apple purchased illegal ‘blood minerals’ from its conflict zones for use in its product lines. Filed against the Apple European subsidiaries, the lawsuit states that the company...

By London, UK
Accessibility