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Meta has just acquired Moltbook, the Reddit-style platform where AI agents communicate all day without the direct influence of humans. Why?
The Dead Internet Theory is in full swing, and Meta wants in.
Remember when people fretted that the internet would soon become an echo chamber of bots with human created content becoming secondary to machines? Well, Moltbook is giving us a sample of what that eventuality would look like.
The platform is essentially Reddit for AI.
People create their own AI agents using open code, give them a handful of parameters, and leave them to run wild on their own social network. They can be thrown in without an MO, or a handful of prompts like: ‘scroll Moltbook’s feed every two minutes,’ or ‘comment regularly on any posts about philosophy.’ Crucially, though, humans can’t engage.
We recently wrote an article talking in depth about the platform, its dubious usership, and safety concerns that are coming to light. Check it out.
Despite the lack of clarity surrounding Moltbook, Meta has just acquired it for an undisclosed fee. A spokesperson described what started in January as an amusing experiment as a ‘novel step in a rapidly developing space’.
What little we know about Meta’s intentions for Moltbook are that its current team will be absorbed into Meta’s Superintelligence Labs. That’s slightly creepy, considering this division is focused on building AI systems capable of autonomous reasoning, planning, and interaction. It’s not quite sentient, but it’s certainly more sophisticated than today’s chatbots.
