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Universal partners with ‘ethical’ AI music generator KLAY

A company called Klay Vision is building a ‘Large Music Model’ called KLayMM, which aims to set ethical foundations for AI music generation. Universal Music has partnered and says the ‘next Beatles will play with KLAY.’

After ‘BBL Drizzy’ something needs to change.

Last May, comedian Will Hatcher went viral when Metro Boomin sampled his AI-generated song about Drake having a BBL (Brazilian butt lift). Aubrey refutes the allegations.

This was the first occasion that a major music producer used an AI-generated sample for a mainstream track, that we know of anyway – and therein lies the ‘problem’ with artificial music.


AI music is more convincing than ever

AI-generated music platforms have become so sophisticated already, that deciphering whether you’re listening to the works of computer code or a living artist is trickier than you might expect.

Apps like Suno, Udio, and Google’s MusicFX are able to create original songs based on just a few user prompts in a matter of seconds. Having toyed around with Suno in the office to make ridiculous diss tracks about each other, we can attest that the results usually sound more authentic than uncanny valley.

Defining exactly who owns AI-generated music remains a grey area too. While artists and their record companies may demand AI creations using their likeness to be removed from streaming  services or YouTube, cases rarely end up in court.

That’s largely because there’s no established standard for who the buck falls with. Is it the AI developer, the end-user of an application, or the owner of the data used to train the AI? Despite the fact AI music has been around for a few years now, the legalities surrounding who’s property the content is and who can potentially profit are murky at best.

Platforms like YouTube, Spotify, and Apple Music face continuous pressure to denote uses of AI and all have their own flagging systems, but nationwide laws requiring full disclosure are still in draft in the US and Europe with no imminent prospect of passing through congress.

As is the case with many of the industries AI has permeated, use of the technology in music remains ethically dubious at best and frowned upon at worst. Enter Universal and KLAY.


Universal Music backs KLAY

Universal Music Group (UMG) has just announced a partnership with a company called Klay Vision – or KLAY – to create an ‘ethical’ foundation model for AI music.

Like the Large Language Models (LLMs) that underpin generative text platforms like ChatGPT, KLAY is building a Large Music Model to ‘significantly advance state-of-the-art music AI,’ it says.

It hasn’t announced exactly what these plans look like, but it has hinted at a ‘global ecosystem to host AI-driven experiences and content.’ Why is this any more ‘ethical’ than other existing AI music platforms, though?

I’ve just messed around with Suno AI and am terrified for the future of studio musicians/producers
byu/nthroop1 inmusicians

UMG CEO Sir Lucian Grainge has previous for suing AI music platforms like Suno and Udio over their training data in the past, also publicly fighting for AI protections in licensing contracts with the likes of TikTok and Meta.

That aside, however, there’s nothing overly tangible other than the company’s assurances.

‘We are excited to partner with entrepreneurs like the team leading KLAY, to explore new opportunities and ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are both respectful of copyright and have the potential to profoundly impact human creativity,’ explained Michael Nash, Executive Vice President at Universal Music.

Are you buying it?

 

Can AI music ever be truly ethical?

Though we don’t have a tonne to go on, the soundbites we have suggest that both Universal Music and KLAY are trying to build an ambitious standalone platform to host and/or create AI songs and samples.

With both firms having acquired serious technical expertise and partnerships from around the industry – including developers ProRata.ai, creative platform BandLab, and generative AI startup Endel – we’ll see whether KLAY can make AI music creation more popular whilst preventing the current licencing sh*tstorm from spiralling further out of control.

The lawless nature of the internet has shown time and again that anything can and will end up anywhere, meaning UMG and KLAY will have their work cut out to keep anything created on-platform in-house.

The BBL Drizzy drama we mentioned earlier is testament to just how quickly AI music snippets can be taken and spread on social media. Remember when that fake Drake and The Weekend track also somehow made it on Spotify and blew up?

It could be perceived as a little naïve to boast of improving ethics within an industry that itself remains full of intangibles – even to researchers who’re more clued up than you or I.

Either way, both companies are confident of delivering on something groundbreaking. ‘We believe the next Beatles will play with KLAY,’ said company co-founder Ary Attie.

That discouraging boomer comment aside, we’re keen to see what both firms have in store for the near future.

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