This year’s Spotify Wrapped is the most immersive yet

New Spotify Wrapped features

Though many of our listening habits are for life, different seasons bring about different experiences, moods, and tastes.

Spotify has caught on. This year, a new data story tracks changes in the users’ taste in music and reveals up to three different phases that defined each person’s year. These come complete with unique (and at times silly) descriptions, artists, and genres.

AI is also playing a tremendous role in delivering on new features this year.

For the first time, Spotify Wrapped comes with a custom AI podcast about your 2024 Spotify Wrapped music listening. This is the result of a collaboration with Google’s NotebookLM.

The personalised Audio Overview, delivered by two AI-generated hosts allows music fans to delve deeper into their top songs, artists, and genres of the year.

It’s a quirky little touch, available in English for Free and Premium users for a limited time across the U.S., the U.K., Australia, New Zealand, Canada, Ireland, and Sweden.

An immersive Wrapped experience

For the next two days, visitors to Tottenham Court Road station in London will be graced with an immersive and colourful Spotify Wrapped wonderland.

At the Outernet – an exhibition room made up of giant LED screens near the station – Spotify users are invited to sync up their Wrapped results and project them onto the big screen for all to see.

This cleverly brings Wrapped out of the digital and social media realm and into the public sphere, where complete strangers can engage and bond over their shared music tastes.

If you’ve got a spare moment in Central London (and the guts to display your listening habits to the public) head over to the Outernet today. Who knows, you might just find your musical soulmate!