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Each year, Spotify boosts the metrics and features included in its annual ‘Wrapped’ feature. In 2024, it’s utilised AI to take things up a notch while launching an immersive experience near one of London’s busiest tube stations.
It’s the time of year that all Spotify users look forward to most: Spotify Wrapped day!
First launched in 2016, Spotify’s personalized yearly round-up of user listening habits quickly became a fan favourite. Wrapped offer listeners the opportunity to keep track of, reflect on, and understand their listening habits in a single place at the end of each year.
Not to mention, the share-ability of this feature has worked as a community building tool, banding people together through their shared music tastes. At the same time, it’s boosted Spotify’s brand visibility and overall ‘cool factor’.
It’s safe to say that creativity of Wrapped positioned the streaming platform ahead of its competitors, most of which would eventually would rollout their own version of the yearly roundup.
Year on year, Spotify has added new features to Wrapped, but this year’s is its most unique and immersive yet. Let’s explore why.
