Snapchat users can choose from six augmented-reality masks, each with its own colourful feel and message. The designers include Laci Jordan, Mikel Patrick Avery, Marcio Lima, Chelsea Alexander, Theaster Gates, and the collective No Kings. These new filters were created to inspire those who canβt go to Washington due to social distancing measures and to promote racial empowerment and social change without putting yourself or others at risk.
In a statement, Snapchatβs creative strategist Ish Fofana explained that βmasks have taken on a new utility and meaning, and we wanted to provide Snapchatters with a unique opportunity for self-expressionβ. Those who do attend however can use a unique lens thatβs only activated when they point their camera at the US Capitol Building. Check out this gif below that shows the lens in all its glory.
Phrases on the digital masks include βOur Voices Have Powerβ, βTogether Even In Hard Timesβ, and βProgressβ. Theaster Gates said he viewed the project as βan embodiment of the mantra that I try to tell myself every day, that especially in hard times, we need each other moreβ.
You can also buy any of the six designs on real, actual masks via the Rebuild Foundation website. All of the profits made from your purchase will go straight back into the organisation and will help fund new projects throughout Chicago – and they look great too.
The filter and lens is available on Snapchat right now and can be used by anyone, even those outside of the US. All you need to do is search for βRaise Your Voiceβ in the app and itβll appear, complete with all six masks. Being socially empowered never looked so damn good.
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