Snack: The Gen Z dating platform using vertical video

Onto Snack’s USP then. Taking full advantage of the mounting obsession with vertical video, this platform will match suitors through – you guessed it – vertical video.

Was great connecting with @Jason to share what we’re building at @getsnackapp and talk about the decade I’ve spent in the dating industry. All from the comfort of my couch! https://t.co/M5ctgcm9Ux

— Kimberly Kaplan (@Kimberly_Kap) April 7, 2021

Users will build their profiles from short-bite clips much like TikTok, and will scroll through a feed hitting the like button. If two people mutually like each other’s profile, a direct messenger feature will open up, though regularly posting new content is encouraged to keep possible suitors engaged.

This taps into what analytics consistently show about the mobile dating habits of young people. Internal messaging features have long been dying out in favour of migration to low pressure platforms like Snapchat and Instagram where connections can be built steadily and feel more organic.

Echoing these exact sentiments, Kaplan recently stated, ‘Users don’t want the pressure of starting a whole conversation. Instead, they want to watch stories, comment, and casually engage over time.’

Early into Snack’s actual development, Kaplan is definitely onto something big, and a ton of interest is stemming directly from Gen Z investors.

Investors in the SAFE include @MoniqueWoodard (@cakeventures), @backboneangels, SHAKTI, Christian Wiklund, @awilkinson and others. This new funding will allow Snack to speed up the growth of the business through marketing and hiring. We look forward to the journey ahead! 🥨

— snack dating app (@getsnackapp) May 10, 2021

The company announced in February its seed funding of $3.5 million USD and has now opened the door to a cohort of Gen Z community members, influencers, creators, and investors, to partake in its upcoming $2 million USD funding.

‘I want Gen Z to have a seat at the table and help shape what Snack becomes,’ says Kaplan. ‘I want them to have that voice and participate, and be a champion for Snack.’

If you’re a young person intrigued by any of the opportunities on offer from Snack and want to become an ambassador, head here for more details.

If you’re just waiting around for the android launch though, maybe get prepping your videos in TikTok drafts.