Bringing a Netflix style subscription to the world of gaming may have once seemed a little overzealous, but Xbox has found just the right formula for success.
In the summer of 2017, Microsoft took a leap of faith by announcing a brand-new subscription service: Xbox Game Pass. And I remember being as sceptical a cynic as anyone about its chances of success.
As someone who made the switch to Xbox with the 360 and never looked back, I’ve seen my fair share of gimmicks: Xbox Entertainment, HoloLens compatibility (demoed in 2015) that never came to be, and worst of all the God-awful Kinect sensor. And while Xbox Game Pass had more promise than all of those ventures combined, watching the announcement my glass was still half-empty.
Sat here three years on, locked in my home amidst a global pandemic, boy am I glad to say I was wrong. The service hasn’t been a graveyard for AAA flops and dull indie titles as many expected, instead it’s proved an absolute coup for Phil Spencer and co.
Xbox Game Pass has around ten times as many subscribers as PS Now https://t.co/wJBRMsBLAc
— TrueAchievements (@TrueAchievement) April 30, 2020