The option for Instagram users to customise their targeted ads was introduced in early June, with a ‘body weight control’ category only added this week. Is this enough to stifle the toxic culture that festers within the appearance-obsessed platform?
Amidst the rise of body positive values in marketing tactics and amongst the general public, you’d think we’d no longer have to deal with inadvertently being shown weight loss adverts on our social media news feeds.
Unfortunately, this is not the case.
Companies dishing out weight loss supplements want to make their p’s, and a small selection of influencers are still more concerned with the easy commission they earn when you ‘ENTER MY CODE TO GET 10 PERCENT OFF! <3’ over trying to promote healthy lifestyles to their audiences.
It wasn’t long ago, for instance, that Kim K came under fire for promoting appetite supressing lollipops or when virtually every influencer you’ve heard of had posed with pouches of Flat Tummy Tea or laxative-infused gummy bears.
But it looks like we’ll be able to block it out (at least for the most part) now that Instagram has enabled us to choose what kinds of ads we see on our timelines.