Activision pulls Call of Duty content over art theft claim

This problem has extended further into digital spaces over the last few years with the introduction of NFTs, opening the door for rampant theft and piracy. It probably doesn’t help that some publishers like Ubisoft intend to introduce them into upcoming games, either.

Establishing such controversial, lucrative features into gaming must be handled correctly, or else we’ll likely see even more content abuse and theft similar to ‘Floof Fury’ in the future.

Let’s not forget there’s an entire ecosystem of CSGO tradeable skins and artwork that has thrived for years and shows no sign of slowing. Anyone remember the LOTTO website scandal?

These types of systems should serve as a good indication as to where most publishers intentions lie when it comes to egregious monetisation.

For now, it’s not currently clear whether Activision intends to entirely wipe the ‘Floof Fury’ skin from Call Of Duty, nor do we know if the original artist has been contacted. We’ve only their original statement that was posted earlier this week.

‘Even though I am also a Call Of Duty player, I am very disappointed to see my work being plagiarized by a big company like Activision in this way.’

It’s important that artists speak up when their work is being blatantly ripped off, as otherwise it’s very easy for publishers to get away with little repercussions.

The industry has long been full of legal loop holes – loot boxes, child gambling, broken products, and false advertising to name just a few – and it’s clear that companies will continue to push their luck until new laws come into effect.