Brands and influencers are bidding for a chance to have their own custom skin added to Fall Guys, with over £300,000 being raised so far for gaming disability charity Special Effect.
Fall Guys has enjoyed wild success since its launch early last month.
It’s been purchased over 2 million times on Steam and has been downloaded by 8 million PlayStation Plus members. Much like other big multiplayer titles before it, such as Rocket League and Fortnite, Fall Guys has become the next viral hit. YouTubers, Twitch streamers, and every company under the sign is wanting a piece of the pie.
Mediatonic has decided to put all of this recent buzz to good use and is now challenging brands to bid for a chance to have a custom skin implemented into the game. Companies such as KFC, Walmart, and GE Esports have all been sending in their own designs and some have been more discerning than others. Colonel Sanders as an anthropomorphic bean is somewhat unnerving, for example, and this creepy fan art entry will probably give you nightmares.
It’s not all just for online clout. All the money raised during the bidding war will be donated to Special Effects, a charity that helps those with disabilities to play video games easily using specially made controllers, innovative technology, and expert therapists. It’s already helped a ton of gamers to play their favourite titles – check out this one with a girl called Ceyda who has cerebral palsy and can now finally play Disney Infinity thanks to a custom made peripheral.