One of the primary concerns when it comes to AI is the fact that bias is unintendedly programmed in. Is it possible to design algorithms that are free of this issue?
As individuals and businesses begin utilising the benefits of artificial intelligence more frequently in everyday life, one major concern continues to pop up regarding the way it operates.
Like all other technology, artificial intelligence requires human-input machine learning algorithms which work to think, gather, and present information to users.
But when the humans who build this code and input chosen data sets are not perfect in their thinking or decision-making processes, subtle biases and discriminations can find their way in, resulting in huge consequences for AI systems.
Most experts don’t believe that AI will be bias-free anytime soon. In fact, some have even accepted that algorithm bias is unavoidable. The good news is we do have the ability to minimize bias in algorithms if those programming them make considerable efforts.
Bias in AI manifests in two ways. The first kind is a result of cognitive biases – unconscious errors in everyday thinking which directly influence individuals’ judgements and decisions – and unfortunately, all of us are guilting of having them.
Psychologists have identified and defined at least 180 human biases. Amongst these are gender bias, racial prejudice, and age discrimination – all the pesky traits that society has been trying to eradicate for decades.
These biases prevail as a result of our brains attempting to simplify the immense amount of information we receive about the world around us every second.
These accidentally end up into a machine learning algorithm by designers who unknowingly place them into a computer’s decision-making model.
Other times, biases appear in AI because there is a lack of complete data. When an adequate collection of data sets are not included during programming stages, that results brought up by AI won’t be representative of the real world.
The wide majority of people working in the field agree that the more people there are involved in developing AI technologies, the better. Where unconscious bias goes unnoticed is when a limited number of unchecked people are responsible for programming.
Simply grouping a diverse team of AI developers and a team of ethicists won’t be enough to ensure AI is without bias, though. In debates on how to optimise the scope of AI, programmers are being asked to think bigger.
How can we eradicate out bias?
Experts agree that widespread participation and data input from the public is the only way AI can get close to being sufficiently representative of the global population.
However, a lack of public understanding of AI, how it works, and how algorithms collect our information deters a large majority of people from wanting to get involved.
Resolving this would require educating the public on how their data is collected, stored, and used. Stronger legislation to ensure the safety and regulation of conduct with AI is currently being written up, which will likely bolster the public’s trust in such technologies.
All in all, AI is still a novelty. In terms of regulation, principles, and guidelines, not much currently exists.
Legislation is only now catching up with these advances in technology and hopefully with that in place, the public will feel more comfortable with participating in building AI data sets. Without this, AI might never be able to deal with its problem of bias.
Deputy Editor & Content Partnership ManagerLondon, UK
I’m Jessica (She/Her). I’m the Deputy Editor & Content Partnership Manager at Thred. Originally from the island of Bermuda, I specialise in writing about ocean health and marine conservation, but you can also find me delving into pop culture, health and wellness, plus sustainability in the beauty and fashion industries. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.
Unionised quality assurance testers at ZeniMax have announced that they’ve reached a deal with Microsoft after two years of negotiations. It follows a recent trend of more coherence amongst video game workers to demand greater pay and rights.
A new deal has been reached between unionised quality assurance testers at ZeniMax and Microsoft, following two years of negotiations.
ZeniMax is a video game publisher and holding company, perhaps best known...
Artificial intelligence is coming for your job – and according to a new report, it’s coming faster if you’re a woman.
For technology designed to eliminate benign work, artificial intelligence is proving remarkably efficient at replicating workplace inequality. Not that it will surprise any woman under the sun, but a new report from the UN’s International Labour Organisation has confirmed women are set to bear the brunt of AI-driven job...
New research by Enders Analysis suggests that premium video services are being pirated via alternative streams on an ‘industrial scale.’ The firm says a lack of action by tech companies is to blame.
A study by Enders Analysis has claimed that big tech firms like Amazon, Google, Meta and Microsoft are not doing enough to clamp down on streaming piracy.
Premium broadcasting for sporting events is of particular concern, with...
With gender-based violence continuing to be a serious problem in South Africa, organisations and young entrepreneurs are looking for innovative ways to ensure greater safety for women and girls.
South Africa faces high rates of gender-based violence (GBV). Bohlale Mphahlele, a 21-year-old tech whiz from the country, aims to make society safer.
When she was 16 and still in high school, Bohlale created the 'Alerting Earpiece'. This gadget looks like an...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok