Statistics from the International Society of Aesthetic Plastic Surgery reveal that eyelid surgery (officially known as blepharoplasty) is now the most sought after procedure in the US. Why do people want to cut skin from their eyelids?
For decades, breast augmentations and liposuction were the two most popular aesthetic procedures sought by patients in the United States. In recent years though, more and more people are headed to aesthetic surgeons with the goal of making changes to their face.
You can hardly blame us for becoming self-conscious β we spend more time staring at our own reflections than any groups of human before. For better or worse, we have our front cameras, virtual meetings, mirrors, and face-perfecting filters to thank for that.
Post-pandemic, people flocked to their local injector to address what is now dubbed βZoom face,β a phenomenon referring to the fixation with natural wrinkles and sagging noticed during virtual meetings, often addressed with Botox and hyaluronic acid filler.
But the allure and accessibility of injectables became a slippery slope, and not long after, requests for more invasive surgeries like rhinoplasties, brow lifts, or mid-plane facelifts skyrocketed.
Now, a niche and lesser-known about procedure is taking over: eyelid surgery. Thatβs right, more people than ever are having the skin above or below their eyelids removed.
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Understanding blepharoplasty
The surgery, medically known as upper or lower blepharoplasty (bleph, for short), involves a minimally invasive procedure that takes 30 minutes to one hour to perform.
Thereβs no requirement for patients to be sedated, with most only requiring local anesthesia. It is less pricy than other major surgeries and has a short recovery time of 1-3 weeks. Patients enter the doctorβs office, have the procedure done, and walk out in the same day.
Despite the low cost and quick recovery time, the results can be major. Those who undergo the relatively simple procedure report natural and rejuvenating results that make them appear refreshed and awake, not looking totally different the way a nose job or face lift might.
Countless celebrities have had this surgery, though the results are often subtle and hard to detect. To offer a shortlist of those who appear to have it done, check these photos of Emma Stone, Jennifer Lawrence, Blake Lively, Hailey Bieber and Matt Damon as examples.
Maximize Market Research, a global health care business consulting firm, found that the market popularity of blepharoplasty is expected to grow from its current national value of $4.3 million USD to a staggering $7.9 million by 2029.
So why has this surgery grown in popularity and what are the trends driving it? Letβs unpack it shall we?
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