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The UK is getting a new sustainable fashion show this September

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London, UK
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A new fashion show is coming to England, showcasing a curated collection of the best pieces in pre-loved and vintage fashion. Aiming to promote circular fashion, it will also provide an opportunity for attendees to donate, swap, and mend their clothing.

Pre-loved clothing is all the rage these days, with global consumers becoming increasingly aware of the unsustainable nature of the modern fashion industry.

Alongside physical vintage shops, platforms like Depop, Vinted, and eBay make purchasing second-hand items as easy as placing a takeaway order. It’s unsurprising, then, that 42 percent of US shoppers and 37.5 percent of those in the UK had brought at least one pre-loved clothing item in the last year.

Still, loads of people have yet to dip their toes into the world of second-hand clothing. This could be for a number of reasons, such as negative perceptions about the market, garment quality concerns, and general overwhelm while vintage shopping.

Bridging this gap in consumer habits is exactly what The Good Clothes Show, a 3-day fashion consumer event hosted at the Birmingham NEC, is hoping to change.

 

Hosted from the 20-22nd of September, The Good Clothes Show will not only showcase a carefully curated selection of pre-loved and vintage items on the runway, but will offer resources for those looking to donate, swap, and mend their garments.

In doing so, the event will encompass all elements of circularity – which it calls β€˜The Circularity Machine’ – by elevating the perception of second-hand fashion and showing how easy it is to engage in the process of it.

Event attendees will be encouraged to bring in clothing they no longer wear and drop it at a central collection point upon arrival. All work-appropriate garments will be given to SmartWorks, a charity which helps women re-entering the workforce prepare for interviews.

Other donations will be checked for quality, sorted, and prepared for a swap party. Β Any pieces that don’t pass quality checks will be sent to White Rose, a charity that cleans, repairs, and reworks clothing items into something new.

Finally, those attending The Good Clothes Show will be able to shop from β€˜one-off gems sourced by some of the UK’s best vintage and pre-loved sellers’.

 

The concept of the event was built upon the need to bridge the gap between trendy and sustainable fashion, which, to many, currently exist in two different worlds.

Bringing the two together, The Good Clothes Show hopes to create positive change in the mainstream market. Education is, of course, a huge part of this.

Attendees will have the opportunity to chat with designers who are giving life to β€˜new’ collections by considering their impact on the planet β€˜through mindful material choices, innovative production techniques and care for the people involved in their creation’.

Bolstering education in fashion further, the event will host talks and panels with celebrity guests. This includes the former Vogue Australia editor and Wardrobe Crises podcast host, Clare Press, as well as Tiffanie Darke, the former editor of Sunday Times Style.

The Good Clothes Show will be a one-stop-shop for all things sustainable fashion, taking place right in the middle of England. With more events like it surely on the horizon, awareness about the ease and benefits of engaging with fashion more consciously will hopefully take hold across the world.

Visit the event’s website to access tickets and learn more about how you can get involved.

Senior Writer & Media Coordinator London, UK

I’m Jessica (She/Her). I’m the Deputy Editor & Content Partnership Manager at Thred. Originally from the island of Bermuda, I specialise in writing about ocean health and marine conservation, but you can also find me delving into pop culture, health and wellness, plus sustainability in the beauty and fashion industries. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

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