Gucci’s new collection: genderless, circular, and progressive

The luxury label is committed to a circular future with its new Off The Grid collection that offers unisex clothing and accessories made from organic, recycled, and bio-based materials.

At a time when brands are finding themselves more hard-pressed than ever to come up with innovative ways to be forward-thinking, Gucci has launched Off The Grid. The 37-piece, sustainable, genderless collection aims to make the label more inclusive, a move that’s the first of its kind in the world of high fashion.

Part of a new section on its website titled Gucci MX, the line is ‘set out to celebrate self-expression in the name of all gender equality, deconstruct preconceived binaries and question how these concepts relate to our bodies.’

Putting fluidity front and centre in a large number of its latest campaigns, it’s a natural progression for Gucci that certainly sets a precedent for other brands to pay attention to.

‘Playing with the constructive nature of gender, the MX project underlines the performative nature of what we wear, presenting masculinity and femininity as relative concepts,’ states the brand’s website.

Gucci’s new ethos is called ‘circular lines,’ which refers to the brand’s recent decision to produce clothes more sustainably. Striving to break away from fashion’s linear model, Off The Grid will act as an ‘everlasting cycle of products,’ that refuses to put new things out into the world which will ultimately wind up discarded.

The brainchild of Gucci’s Creative Director, Alessandro Michele, it will reuse materials wherever possible, giving pre-loved goods a chance at a second – or even third – life. Alongside a host of other materials that includes metal-free tanned leather recycled polyester linings, recycled brass, thread from recycled polyester, solvent free adhesives, and recycled gold, the collection’s main fabric is 100% regenerated nylon. And even the packaging reflects Gucci’s commitment to neutralise their carbon footprint as every item will arrive in an FSC-certified recycled cardboard box and a recycled nylon dustbag.