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Digital clothing tags pose a solution to fashion’s sustainability crisis

Garment care labels could soon be a thing of the past as some environmentally conscious brands and retailers pivot to using QR codes for better supply chain transparency.

Unless you have the patience of a Buddhist monk, then chances are you’ve cut (or more likely torn off in a moment of immense frustration) all the tags off your clothes.

Scratchy and irritation-inducing, garment care labels seem pointless, as though they exist solely to rub against our skin until we have no choice but to claw our way out of whatever item of clothing they’re attached to and reach for the nearest pair scissors.

The thing is, however, they’re actually quite important from a sustainability standpoint.

For one, they generally contain information about how to care for the product, which we really should be paying attention to if we want to increase its longevity for the sake of a planet that’s currently drowning in an incomprehensible amount of textile waste.

They also detail the product’s manufacturing history, which is key to achieving better supply chain transparency in an industry that’s notorious for greenwashing and being vague about how garments were made, where they were made, and who they were made by.

Yet somewhat ironically, the fabric composition of labels isn’t great for the environment, often comprising materials (polyester included) that take years to biodegrade – or never do at all.

This is especially an issue when you consider that most of them get thrown in the bin almost instantly, making them a completely unnecessary contributor to the climate crisis.

So, if we need them to heighten our eco-consciousness as consumers, but they’re piling up on landfills and obsoleting our efforts as a result, what’s the solution?

Digitisation, of course. Namely, scannable QR codes that are either printed directly on or embedded as chips.

In the era of rapid technological advancement and upping the efficiency ante, this is nothing revolutionary.

But it could be pretty game changing because it means that a lot more detail can be shared about a product’s materials, origins, dyes, chemical finishes, environmental impacts during manufacturing, and end-of-life.

It’s also far easier to keep all of this up-to-date and can help consumers verify the authenticity of what they’ve bought in seconds.

‘Many in the fashion industry believe technology like digital IDs hold potential for effective change. In this case, the tags act as a sort of passport for a garment, providing a holistic, end-to-end overview for the product,’ writes Meera Navlakha for Mashable. ‘They ultimately deliver a blueprint coveted trinity: resale, repair, and recycle.’

To improve traceability and circularity, a slew of brands and retailers have pivoted to using digital tags.

With fashion amongst the most polluting industries on the planet, producing 20 per cent of global wastewater and 10 per cent of all greenhouse gas emissions, this is certainly a step in the right direction (even if it is part of a collective push to shed this reputation).

But, as always, there’s a lot more work to be done.

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