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The e-commerce apparel company has released a collection of custom designed face masks, the profits of which will be going directly to MedShare, an NGO providing communities in need with medical supplies.
Even after curves are flattened and people begin to emerge from government-imposed lockdowns around the world, it would appear that face masks are here to stay (at least in situations where physical distancing may be hard to maintain). Tapping into this lucrative market therefore is Threadless, a Chicago-based e-commerce apparel company that’s recently shifted its focus to offering a range of CDC-compliant face masks designed by artists, all with a charitable component.
In a multifaceted initiative to fight Coronavirus that’s a win for creatives who’ve lost income, consumers trying to stay safe and – most importantly – health-care workers on the front lines, Threadless will be donating all proceeds from the sales of each mask to MedShare.
The humanitarian aid non-profit organisation is dedicated to improving quality of life and has made it their number one priority to source and directly deliver medical supplies and equipment to communities in need during the pandemic.
‘When the CDC released guidelines for wearing cloth masks, we knew our artist community would be clamoring to design them and that we could raise a lot of funding for frontline workers through mask sales,’ said CEO and founder of Threadless, Jake Nickel in a press release.
‘Masks are looking to be a part of our culture for the foreseeable future so (we) may as well express ourselves a bit through art and design when wearing them. Plus, our artist community can help make them personal to the wearer, hopefully sparking a little joy during these tough times’
