The low-budget airline brand EasyJet has unveiled a ‘roadmap to net zero by 2050’. It includes hydrogen-powered jet engines and a replacement of kerosene-fuelled planes. The company is also dropping its controversial carbon offsetting scheme.
Now that we’re finally climbing our way out of the pandemic, flights and international holidays are making a big comeback.
While business executives will be happy to see the recovery, an increased rate in flying is likely to be a potential disaster for our environment. The aviation industry is already a huge problem for the climate, with recent studies urging for emissions to be cut now if we’re to keep below a 1.5C global temperature increase.
EasyJet’s latest roadmap doesn’t promise this immediately, but it does set out a path to net zero planes by 2050.
How will this be achieved, you might be wondering? EasyJet says it will be pushing to switch to sustainable aviation fuel, use more fuel-efficient planes, and incorporate carbon capturing to meet the deadline. It will also continue to invest in new technologies to curb emissions moving forward.
Perhaps most notably, the airline will be halting its ‘carbon credits’ offset emission system that attempted to balance out any negative environmental effects of its practices. This was controversial from the outset, with a Guardian investigation finding the system to be fundamentally flawed and potential greenwashing.
It insisted that it would ‘not invest less’ in sustainability initiatives, mind, suggesting that its efforts to become greener are growing rather than regressing.
While many of these planned ideas are long-term, easyJet did outline some more abrupt changes.
Fleet replacements will soon cut back 15% of emissions, with 168 more A320neos being ordered from Airbus. EasyJet will also retrofit existing planes with technology to optimise flight descent and fuel burn.
Johan Lundgren, chief executive at easyJet, said its plan was the more ambitious than any of its competitors. ‘We have already reduced our carbon emissions per passenger, per kilometre, by one-third, so this marks a significant acceleration in our decarbonisation’.
All of this together means that easyJet predicts it can cut its emissions by 78% in the next three decades. Carbon capture will then push the company to be entirely net zero.
It makes sense that mainstream companies are pushing climate focused policies, especially as Gen Z become a larger portion of the traveller market. Big brands will need to keep up with emissions and net zero targets if they want to appeal to younger people.
I’m Charlie (He/Him), a Senior Remote Writer at Thred. I was previously the Editor at Thred before moving to Bristol in 2024. As a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.
Discrimination towards Travellers is arguably the last accepted form of racism. Why are we still looking the other way?
Given the persistent instances of violence, stereotyping, and socio-political oppression across the country, it’s sometimes hard to believe that racism is generally condemned in the UK. But we have – thankfully – reached a point where the majority of Brits would agree race-based discrimination is wrong, and there are laws in...
A new study has found that economic models have underestimated how global warming will affect the public’s wealth, with new calculations suggesting the average person will be 40% poorer.
It looks like our current predictions for global warming have underestimated how badly it will affect our personal finances.
A new study by Australian scientists, published in the journal Environmental Research Letters this week, suggests that global GDP per person will...
The percentage of people who selectively avoid news has reportedly reached 39% globally. This is an increase of 10% in less than a decade.
Blissful ignorance or doomscroll-induced anxiety? Pick your poison.
It’s no secret that the state of the world is causing mass panic. Cost of living is on a continual ascent, the climate situation is perilously grim, war crimes are occurring on a daily basis, the threat of terrorism...
The 2000s was not the only period when the dot-com bubble burst in the market; it was also the beginning of a new type of cost - the safety of many, particularly women and girls worldwide.
Although an online presence can create a haven for equal access to information and a platform for freedom of expression, its potential for the better has been manipulated for something darker.
Recent policy changes by META to...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
0 comments
