The gamified sleeping tracker is helping incentivize people all over the world to get more shut-eye. One million of these users are now based in Japan.
Getting enough sleep is important, but few of us actually get the number of hours we need. No worries though, there’s an app for everything these days.
The global sleep app market is expected to reach a value of $2,755.2 million by the end of this decade, with most subscriptions costing up to £100 per year. That’s a pretty penny to pay for something that might not work, however.
There is one completely free app that’s worth trying, though, especially on account of it being far more cute and entertaining than we’re used to.
With the sadly short-lived success of Pokémon Go in the mid-2010s, it should be unsurprising that people have jumped at the chance to play another edition of the game that blends reality with tech.
This time, it’s not steps that Pokémon is encouraging its users to rack up – it’s Z’s. Get better rest, get better Pokémon.
The Pokémon Sleep app is not exactly new, being first released in July 2023. It’s designed to help users track their sleeping patterns while rewarding them with newly collected Pokémon for every good night’s sleep.
The app has been catapulted back into pop culture’s orbit a year later with news that more than 1 million people in Japan still use it monthly.