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Fighting for a new world that ‘represents love, unity, and equality for all,’ the acclaimed singer has announced Bludfest, which offers cheap, and even free, entry to people from all backgrounds. The aim is to set a precedent that music is for everybody, not just the few who can afford it.
To his fans, Yungblud is the voice of Gen Z. And although his music may not be to the taste of everyone (pop-punk often isn’t), there’s no denying that what he stands for is a welcome breath of fresh air in an industry that’s becoming increasingly exclusive by the day.
At a time when Taylor Swift is looking down on the rest of us from the comfort of her private jet and Coachella’s staggering ticket prices are suited only to celebrities with an incomprehensible net worth or influencers with brand deals, the acclaimed singer’s dedication to being vocal about social issues and catering for the masses is admirable.
‘Yungblud is a generational idea that’s gonna fight for a new world because the new world that we [young people] foresee represents love and unity and equality for all,’ he said in an Instagram post, his latest venture proof that this message is one he’s determined to embody, as is using his platform for good.
Practicing what he preaches, Yungblud is launching a festival which offers cheap (£49.50), and even free, entry to people from all backgrounds, with the aim of setting a precedent that music is for everybody, not just the few who can afford it.
‘I’m creating a space where being different is celebrated, a music festival where we cut the bullshit and it’s all about the people,’ the unabashedly political Gen Zer announced in a promo video for the event. ‘Bludfest, August 11th, where the outsider gets to come inside.’
Speaking to Sky before sharing the news, the singer said he was fed up with gigs and festivals being ‘too expensive, too corporate, too sterile, and too privileged.’
