The first time you probably heard of an influencer house was during the height of Vine’s popularity in 2016. Here’s why they’re not going anywhere anytime soon.
Social media stars all living under one roof as a giant collective is a phenomena that many older millennials and parents will probably fail to fully grasp, but make no mistake – these are powerhouses of online entertainment.
Whether it’s the UK YouTubers living in the Sidemen house, or Jake Paul’s original Team 10 setup, influencer groups living together has been a trend for the last five or six years.
Stars come together to create content seamlessly and easily, pumping out daily vlogs or videos to millions of viewers around the world. Engagement levels for this type of work often reach beyond the ratings of national television shows, raking in huge quantities of cash for those involved and keeping users on apps such as TikTok, Vine, and YouTube for longer.
Consider this phenomenon a hybrid of the reality TV, Big Brother obsessed era of the early noughties, and the social media selfie-obsessed age of today. The houses mix entertainment with vlogging, real life with skits, and the everyday with novelty content.
The latest incarnation of this trend is the TikTok house, the new London based headquarters for Gen Z content that’s being managed by Bytehouse. Between the six content creators who now reside there, they share an audience base of over 15 million.