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‘Toxic bro culture’ is driving women away from social media

A new survey has revealed that young women are staying off social media due to a surge in misogynistic content and divisive language on such platforms.

Public awareness about online safety has ramped up in recent weeks, with Netflix’s hit television series Adolescence sparking a widespread conversation about digital dangers faced by children. These conversations have even influenced debates in UK parliament.

With so much of our lives spent online, governments, parents, and teachers have scrambled to enforce sufficient safeguards to protect generations gaining access to technology earlier than ever. This has been difficult in light of always-evolving technologies and the endless stream of content available online.

That said, new research findings are uncovering a particularly interesting trend. A survey by Amnesty International UK has revealed that young women are removing themselves from social media platforms voluntarily.

Speaking to more than 3,000 members of Gen Z in the UK, the organisation found that 6 in 10 young people between the ages of 16-25 think the words and behaviours of political leaders like US President Donald Trump are resulting in misogynistic and divisive language being used more frequently in online spaces.

Young girls said that this growing ‘toxic “bro” culture’ is driving them off social media apps altogether. Some say they have been a victim of misogynistic treatment online, while others simply do not want to see or be exposed to these figures or ideologies.

More than half of the male respondents (54 percent) cited controversial influencer Andrew Tate as most responsible for the spread of misogyny, while 58 percent of women attributed the worrying rise to President Trump.

This is an interesting figure, when a 2023 survey found that young boys admit to paying more attention to Tate than local politics.

Still, the vast majority of young people were in agreement about one thing: the belief that misogynistic and divisive language on social media is growing exponentially.

One fifth of Gen Z women say they have left or actively avoid certain platforms after experiencing online misogynistic behaviour.

When asked which platforms they had these experiences, 40 percent of respondents mentioned X, 30 percent TikTok, and 30 percent Instagram.

Though TikTok is by far the most popular app with young people, more than half of the respondents said it actively contributes to the problem of online hate. More than 60 percent of young women said it fuels misogyny specifically.

While around half of respondents blamed Donald Trump and Andrew Tate for a rising culture of misogyny, just over a third (35 percent) also pointed to tech billionaire Elon Musk. A further 23 percent mentioned Reform UK’s party leader Nigel Farage.

The mental impact of being exposed to misogynistic content also differs between women and men.

For example, 44 percent of women said seeing this content negatively impacted their mental state, while only 28 percent of men felt the same.

The poll found young men were less likely than women to believe that online misogyny is a reflection of real-world attitudes. A whopping 71 percent of women said they think these values are held by society, while only 51 percent of men said the same.

‘This polling paints a deeply troubling picture of the digital world young people are forced to navigate,’ said Chiara Capraro from Amnesty International UK.

She continued, ‘Tech companies continue to prioritise profit over people’s safety and the result is a barrage of misogynistic content which deeply affects young people’s online experience.’

The basically non-existent content rules of platforms like X have created a breeding ground for hate speech, while TikTok algorithms are no better in terms of promoting harmful content that specifically targets young people.

While social media platforms are still relatively new in the grand scheme of things, legislation absolutely must to catch up to protect young people – especially in their most impressionable and vulnerable years.

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