With the UK facing new restrictions, Quorn has announced it’ll turn a blind eye to meat consumption this festive season if it means saving pubs and restaurants from a food waste crisis.
Over the weekend, meatless super-protein creator Quorn announced via Instagram that it will be supporting the hospitality industry due to tougher Covid-19 restrictions, despite the fact this may mean people ‘buy more meat’ during the festive season.
This follows the UK government’s announcement on Saturday that London and all South-Eastern regions of the country were to enter Tier 4, the highest level of preventative measures taken to ensure a new strain of Coronavirus cannot spread more than it already has.
With all restaurants, hotels, and pubs closed until further notice as a result, this could prove fatal for the hospitality sector. Particularly given that the declaration of these new rules was largely entirely unexpected, coming into force just four days before Christmas and leaving venues teeming with festive food stock without a soul to feed.
Here to save the day, Quorn is now calling for pubs, restaurants and hotel chains struggling with excess food to nominate themselves on their Instagram so that members of the public know where to find the eateries that are struggling the most.
The veggie pioneers have put their own launch for Veganuary on the back burner, choosing to draw attention to the wider problem of food waste instead of ‘broadcasting their own promotions.’
‘Pubs, restaurants and their suppliers received little to no warning, putting livelihoods at risk and thousands of tons of food potentially to waste,’ said Quorn in an Instagram post on the matter. ‘Let’s stand together during this difficult time.’